Tag: advertising agencies

In an era of programmatic, what should media agencies do next?

By Matthias Schrader

Instead of exchanging purchasing power for data power, media agencies need to see themselves again as service providers, who can live with 10-15% margins. Conversely, advertisers need to wrest control over data and technology and invest hugely in internal know-how.
The 2012 bubble has a name: Social Media & Advertising Agencies

By NEXT Conference

Official blogger Dimitris Kalogeropoulos asks if we're in a social network bubble - or a social media one - and if the bubble bursting will herald the post-digital age.