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Tag: advertising

Retail feels the heat of change

By Martin Recke

Why does retail feel the heat of change? Because it’s right in the middle of it. Still, change takes time. Thus, your timing is important.
Nick Law: embracing a new age of digital creativity

By Adam Tinworth

Creativity is a core skill to navigate digital change — and yet is too often misunderstood. As Nick Law explains, creativity is deeply rooted in a medium, and great leaders understand that.
Linear advertising models are a thing of the past

By Martin Recke

In 2008, Maurice Levy, then Publicis Groupe chief executive, said the business model for the advertising industry is outdated. He was right back then, but the advertising industry is still around more than a decade later, despite their business model being no less obsolete.
The difference between good digital marketing and spam is simply human

By Adam Tinworth

Advertising isn't dead - but crappy digital marketing may well be. If you want to swell well online, don't forget the human in the digital.
Is there a future for the online marketing industry?

By Martin Recke

Thinking about regulation as a possible fix for the digital woes our societies suffer from, the future viability of the online marketing industry quickly came into question, for a variety of reasons. In 2017, more than 60% of the worldwide online advertising revenue went into the pockets of only two companies.
With Regulation on the Rise, is there a Future for the Online Marketing Industry?

By Martin Recke

Government regulation is not only seen in a much more positive light now, it is also widely regarded as an urgently needed fix for the digital woes our societies suffer from.
In an era of programmatic, what should media agencies do next?

By Matthias Schrader

Instead of exchanging purchasing power for data power, media agencies need to see themselves again as service providers, who can live with 10-15% margins. Conversely, advertisers need to wrest control over data and technology and invest hugely in internal know-how.
Private Programmatic: the new frontier in online advertising

By Wiebke Ammermann

Maintaining sovereignty over customer data is vital - as is reaching your target audience. And the solution is Private Programmatic.
The Future of Fashion Media

Internet usage is becoming increasingly fragmented. People spend their time online on a variety of websites. Therefore Glam Media aggregates various blogs, which together reach a critical mass of users and attract advertisers. At NEXT Berlin Ralf Hirt presented the concept.
The Velocity of digital business

By Adam Tinworth

Ajaz Ahmed and James Hilton from AKQA give us seven rules for doing great work in advertising
The 2012 bubble has a name: Social Media & Advertising Agencies

By NEXT Conference

Official blogger Dimitris Kalogeropoulos asks if we're in a social network bubble - or a social media one - and if the bubble bursting will herald the post-digital age.
The Post-Digital Week – 1st April

By Adam Tinworth

The week in post-digital thinking, starting and ending with watches…
The Post Digital Week – 19 Feb

By Adam Tinworth

The best post-digital-related reading from around the web from the week ending 19th February 2012
The Post Digital Week – 12 Feb

By Adam Tinworth

The latest post digital reading (and quite a bit of viewing) from around the web. Bikes, avatars and more…
Mobile Changemaking: How Mobile Becomes the Key to Mobility, Sparks New Business Models and Revamps Brand Communication

Harald Neidhardt, Smaato
Using Data to Make Advertising More Human

Glyn Britton, Albion
When Sponsors Enhance, not Distract

Keith Haskel, Improv Everywhere
The Creators Project. A Global Celebration of Creativity, Culture, Data and Technology

Benjamin Ruth, Vice Magazine
Enhance Your Brand with Targeting: Brand Audience Insights and Agile Websites

Volker John, nugg.ad
Multi-Attribution: The New Dimension in your Cross-Channel Strategy ROI

Wolfgang Büscher, AdClear
Serious Games in Advertising from Microsoft to Ben & Jerry’s Cows.

Gabriel McIntyre, Indie Amsterdam
The Click is Dead, Stop Loving it

Wolf Allisat, comScore Karin Rothstock, Tomorrow Focus Media
It’s the Semantics, Stupid! Because Keywords can Cause Havoc

Robert Wauer, azionare