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Tag: Agencies

In an era of programmatic, what should media agencies do next?

By Matthias Schrader

Instead of exchanging purchasing power for data power, media agencies need to see themselves again as service providers, who can live with 10-15% margins. Conversely, advertisers need to wrest control over data and technology and invest hugely in internal know-how.
Paul Sims – new audiences in new contexts

By Adam Tinworth

Start-up thinking can be applied to big organisations, says Paul Sims of Made by Many. But that means a whole new relationship between agencies and clients…
Thorsten Schapmann on deepblue networks

Thorsten Schapmann explains how deepblue networks adapts to changes in the industry, society and economy and how a more entrepreneurial view helps managing these challenges.
Mike John Otto on Hi-Res!

Mike John Otto describes Hi-Res! not as a traditional agency, but rather as a studio. You're wondering what the difference is? Otto gives the answer in this talk at NEXT12.
Matthias Maurer on La Red

In this talk Matthias Maurer explains how La Red tries to produce ‘good digital communication’, as he puts it.
Where Some Of My Genes Come From

Martin Gassner has been working for more than 20 years in the digital sphere. In this presentation at NEXT Berlin 2012 he shared his learnings from different art projects and explained how they can be applied to digital agencies.
The Thing Formerly Known As An Agency

Tim Malbon introduced the service design and product innovation company Made by Many.
DNA of the Post Digital Agency – Redefining the Genetic Code for the Creative Industry

Like every other industry, creative agencies have to face the challenges of the post digital era. In this panel discussion at NEXT Berlin 2012 five leading digital agencies discuss this issues and share their vision of the post digital agency.
Designing Digital Services by Putting People First

By Adam Tinworth

Louisa Heinrich of Fjord outlines how to create real solutions for customers rooted in the problems people are actually facing.
Data Love

Matthias Schrader, SinnerSchrader
Are Agencies Doomed or Agents of Change?

By Martin Recke

Wayne Arnold who set up marketing agency Profero in 1998 has a nice piece in AdAge about…