The end of digital and the dawn of a new era of creativity

By Adam Tinworth

Threaded throught the talks and workshops of NEXT25 was a vision for humanity’s new role in the age of AI. The winners will be the first to grasp it…

The invisible infrastructure revolution: how AI and markets are quietly winning the energy transition

By Martin Recke

The energy transition is succeeding invisibly. AI infrastructure and market economics are driving the shift to clean energy faster than policy ever could.

What comes after the website?

By Adam Tinworth

Will AI be the final nail in the coffin of websites? If so, what branded experiences will replace it?

Welcome to a different league of personalisation

By Daniel Gonsior

We’re already living in the Agent age. But we can only make the most of it if we have the courage to let agents AI make decisions for us.

Why creatives are the new weavers

By Adam Tinworth

The creative industries are feeling the shock of digital disruption like never before. Change is inevitable – so where do human creatives go next?

Composable or Commoditised: Why Agentic AI Commerce Demands MACH Foundations

By Jasmin Guthmann

If you're going to make the most of Agentic AI, you need to let it free. And that means getting to grips with MACH and MCP…

Media & AI: exponential change is here

By Adam Tinworth

The media industry has been trapped in digital disruption for two decades. AI is only going to accelerate that change. Buckle up.

The magic of AI in healthcare

By Martin Recke

AI won’t replace human healthcare professionals, but it is well-equipped to augment their work, improving efficiency and accuracy.

Trailblazing Brand Strategy in the Age of GenAI

By Roman Kugler, Petra Seipp

There’s plenty of theory about how AI could enhance brand strategy - but too little empirical evidence. A new report fixes that and provides practical guidelines.

Future Skills with GenAI: Why the Most Human Leaders Will Win 

By Kira Wasserthal, Nils Ehlert

Humanity is at a crossroads. AI is here, and is in our offices, schools and homes. How do we use it — without losing our own skills?

Navigating the Future: 5 Key Trends Shaping Digital and Human Experience

By Isabelle Ette, Isabelle Schnellbügel, Christopher Böhnke

With the world feeling ever more complex and chaotic, it's critical to stay focused on the underlying trends driven by consumers themselves – if you want to thrive in the storm

This is the end. Embrace it.

By Adam Tinworth

It’s a fundamental truth of life – of existence – that things end. But those who are prepared for that can take advantage of what comes next.

Guessing Machines, Not Fact Engines: Why AI Isn’t What ‘Star Trek’ Promised

By Adam Tinworth

While Star Trek gave us the illusion of talking computers that provide accurate answers, today’s LLMs are guessing machines that generate responses based on probability rather than factual accuracy. Understanding this distinction is crucial.

Is AI the new digital?

By Martin Recke

Generative AI, or general intelligence, is a paradigm shift that will fundamentally restructure the inner workings of digital computing. A new round of IT growth is likely to emerge.

CES 2025: less automotive, more AI

By Roland Mayr

AI was clearly the dominant theme at CES 2025. Products become smarter, and humanoid robots are a thing now.

The work crisis

By Martin Recke

Work is a huge part of our lives and societies, but it is in a deep, fundamental crisis. The reasons are manifold and erode the dignity of work. It’s time to act.

NEXT24: energising the future with AI as… plumbing?

By Adam Tinworth

We’re thinking too small and too pessimistically about AI. It’s our next level of digital infrastructure and the NEXT24 speakers gave us a glimpse of the creativity that could unleash.

The rise of information networks

By Martin Recke

A recap of NEXT24 through the lens of networks and their rise, from computers to the brain, from democracy to energy.

Exploring the frontier of new interfaces

By Adam Tinworth

Where is AI going next? How far and fast with biocomputing develop? And what will the next wave of interfaces look like? A panel discussion from NEXT24.

Reimagining Creativity: How AI challenges and inspires creative minds

By Adam Tinworth

Is AI the doom of human creativity, or the spur for a whole new wave of art? A panel discussion at NEXT24 explores the potential.

Maryam Alimardani: the next frontier of human cognition

By Adam Tinworth

Bridging the brain and the computer is the next step in interface design — and AI is helping make it happen.

Payal Arora: Positive provocations on designing inclusive AI

By Adam Tinworth

The Global South is young, excited and innovative. The West is gloomy, but rich and free. We need to work together to build a better future, says Payal Arora.

Dr Ivan Poupyrev: The Era of Physical AI

By Adam Tinworth

Today’s AI is trained on the internet, and only understands the digital. When AI understands the physical, everything changes.