When the agent acts: agentic AI and the commercial logic that follows

By Martin Recke

When agentic AI mediates commerce, business models change fundamentally. Here’s what that shift means for competitive advantage.

Keeping the human in the machine: navigating towards the post-AI future

By Adam Tinworth

AI is here, and can't be uninvented. But the way it impacts society isn't pre-ordained. It's up to us.

We were wrong about blockchain. We’re making the same mistake with AI.

By Martin Recke

The blockchain hype cycle ran from 2016 to 2022. We covered it, then stopped. Revisiting that arc reveals a pattern now repeating with AI.

What is post-AI?

By Adam Tinworth

And what will the post-AI world look like?

We can’t predict our AI future, we can only live it

By Adam Tinworth

We’re hitting peak prediction in the AI hype cycle. But are predictions what we really need?

When AI learns to think in three dimensions: world models, robotics, and the physics problem

By Martin Recke

World models could revolutionise robotics by teaching AI physics. But data bottlenecks and infrastructure limits delay real-world deployment.

AI’s best infrastructure bet

By Martin Recke

While Microsoft’s CEO warns of an AI bubble, the real infrastructure bet is clear: renewables capture half of data center growth. Nuclear lags years behind.

Davos beyond the noise: Four forces shaping the next decade

By Adam Tinworth

How the World Economic Forum’s 2026 Annual Meeting pointed beyond personalities to the structural pressures defining the future.

CES 2026: When AI hit the infrastructure wall

By Martin Recke

The Las Vegas tech showcase revealed that artificial intelligence’s real bottleneck isn’t algorithmic brilliance – it’s the unglamorous physics of power, cooling, and manufacturing capacity.

Creative AI Agents: Will your brand stay distinct or disappear in the noise?

By Kira Wasserthal, Canan Eldemgil, Beatriz Cuesta Unkhoff

How do you harness AI without losing brand distinctiveness and voice? Make sure the human stays a big part of the creative equation…

2025: The year we stopped pretending

By Martin Recke

Everything is ending at once – work, truth, screens, and even certainty itself. But we’re finally mature enough to see endings as thresholds. Here’s what we’ve learnt.

Agentic AI in marketing: How can CMOs scale strategy without losing brand control?

By Beatriz Cuesta Unkhoff, Kira Wasserthal, Canan Eldemgil

Agentic AI, by its very nature, acts on its own. How can we harness it in a brand safe way – and without harming our future talent pipeline?

The end of digital and the dawn of a new era of creativity

By Adam Tinworth

Threaded throught the talks and workshops of NEXT25 was a vision for humanity’s new role in the age of AI. The winners will be the first to grasp it…

The invisible infrastructure revolution: how AI and markets are quietly winning the energy transition

By Martin Recke

The energy transition is succeeding invisibly. AI infrastructure and market economics are driving the shift to clean energy faster than policy ever could.

What comes after the website?

By Adam Tinworth

Will AI be the final nail in the coffin of websites? If so, what branded experiences will replace it?

Welcome to a different league of personalisation

By Daniel Gonsior

We’re already living in the Agent age. But we can only make the most of it if we have the courage to let agents AI make decisions for us.

Why creatives are the new weavers

By Adam Tinworth

The creative industries are feeling the shock of digital disruption like never before. Change is inevitable – so where do human creatives go next?

Composable or Commoditised: Why Agentic AI Commerce Demands MACH Foundations

By Jasmin Guthmann

If you're going to make the most of Agentic AI, you need to let it free. And that means getting to grips with MACH and MCP…

Media & AI: exponential change is here

By Adam Tinworth

The media industry has been trapped in digital disruption for two decades. AI is only going to accelerate that change. Buckle up.

The magic of AI in healthcare

By Martin Recke

AI won’t replace human healthcare professionals, but it is well-equipped to augment their work, improving efficiency and accuracy.

Trailblazing Brand Strategy in the Age of GenAI

By Roman Kugler, Petra Seipp

There’s plenty of theory about how AI could enhance brand strategy - but too little empirical evidence. A new report fixes that and provides practical guidelines.

Future Skills with GenAI: Why the Most Human Leaders Will Win 

By Kira Wasserthal, Nils Ehlert

Humanity is at a crossroads. AI is here, and is in our offices, schools and homes. How do we use it — without losing our own skills?

Navigating the Future: 5 Key Trends Shaping Digital and Human Experience

By Isabelle Ette, Isabelle Schnellbügel, Christopher Böhnke

With the world feeling ever more complex and chaotic, it's critical to stay focused on the underlying trends driven by consumers themselves – if you want to thrive in the storm