Media & AI: exponential change is here

By Adam Tinworth

The media industry has been trapped in digital disruption for two decades. AI is only going to accelerate that change. Buckle up.

The magic of AI in healthcare

By Martin Recke

AI won’t replace human healthcare professionals, but it is well-equipped to augment their work, improving efficiency and accuracy.

Trailblazing Brand Strategy in the Age of GenAI

By Roman Kugler, Petra Seipp

There’s plenty of theory about how AI could enhance brand strategy - but too little empirical evidence. A new report fixes that and provides practical guidelines.

Future Skills with GenAI: Why the Most Human Leaders Will Win 

By Kira Wasserthal, Nils Ehlert

Humanity is at a crossroads. AI is here, and is in our offices, schools and homes. How do we use it — without losing our own skills?

Navigating the Future: 5 Key Trends Shaping Digital and Human Experience

By Isabelle Ette, Isabelle Schnellbügel, Christopher Böhnke

With the world feeling ever more complex and chaotic, it's critical to stay focused on the underlying trends driven by consumers themselves – if you want to thrive in the storm

This is the end. Embrace it.

By Adam Tinworth

It’s a fundemental truth of life – of existence – that things end. But those who are prepared for that can take advantage of what comes next.

Guessing Machines, Not Fact Engines: Why AI Isn’t What ‘Star Trek’ Promised

By Adam Tinworth

While Star Trek gave us the illusion of talking computers that provide accurate answers, today’s LLMs are guessing machines that generate responses based on probability rather than factual accuracy. Understanding this distinction is crucial.

Is AI the new digital?

By Martin Recke

Generative AI, or general intelligence, is a paradigm shift that will fundamentally restructure the inner workings of digital computing. A new round of IT growth is likely to emerge.

CES 2025: less automotive, more AI

By Roland Mayr

AI was clearly the dominant theme at CES 2025. Products become smarter, and humanoid robots are a thing now.

The work crisis

By Martin Recke

Work is a huge part of our lives and societies, but it is in a deep, fundamental crisis. The reasons are manifold and erode the dignity of work. It’s time to act.

NEXT24: energising the future with AI as… plumbing?

By Adam Tinworth

We’re thinking too small and too pessimistically about AI. It’s our next level of digital infrastructure and the NEXT24 speakers gave us a glimpse of the creativity that could unleash.

The rise of information networks

By Martin Recke

A recap of NEXT24 through the lens of networks and their rise, from computers to the brain, from democracy to energy.

Exploring the frontier of new interfaces

By Adam Tinworth

Where is AI going next? How far and fast with biocomputing develop? And what will the next wave of interfaces look like? A panel discussion from NEXT24.

Reimagining Creativity: How AI challenges and inspires creative minds

By Adam Tinworth

Is AI the doom of human creativity, or the spur for a whole new wave of art? A panel discussion at NEXT24 explores the potential.

Maryam Alimardani: the next frontier of human cognition

By Adam Tinworth

Bridging the brain and the computer is the next step in interface design — and AI is helping make it happen.

Payal Arora: Positive provocations on designing inclusive AI

By Adam Tinworth

The Global South is young, excited and innovative. The West is gloomy, but rich and free. We need to work together to build a better future, says Payal Arora.

Dr Ivan Poupyrev: The Era of Physical AI

By Adam Tinworth

Today’s AI is trained on the internet, and only understands the digital. When AI understands the physical, everything changes.

AI as new media

By Martin Recke

Generative AI will create new media forms where artists and creative technologists are both at the forefront and at risk of being put out of business.

Physical AI might be the truly transformative technology

By Adam Tinworth

Applying AI to human creativity is one thing, applying it to the physical world something quite different. Are you ready for Physical AI?

The Tech Boom Doom cycle

By Adam Tinworth

From hype to fear, digital innovation is trapped in a Boom Doom Cycle. It’s time to escape by taking a nuanced approach to risk and reward.

Apple Intelligence: when AI becomes personal assistive intelligence

By Adam Tinworth

Apple’s AI play is here — and it looks very different, and a lot more personal, than what others are doing.

SXSW Insights 2024: the potential and peril of AI

By Adam Tinworth

The SXSW hype machine was in full flow this year, with AI — quite justifiably — at its centre. But we need to focus on the wider picture and the potential downsides, too.

AI & Creativity: should we fight it — or embrace it?

By Adam Tinworth

AI can do creative work — depending on your definition of “create”. What does that mean for those of us who earn our living through creativity?