Tag: Apple

The next interface

By Martin Recke

Generative AI has triggered the great interface shift, changing the way we interact with digital systems. The implications for brands are huge.
Apple didn’t launch a headset: it released a spatial computing platform

By Adam Tinworth

Apple Vision Pro, the first headset from the company, isn’t a Metaverse device. It’s Apple’s first true spatial computing product.
Can digital wallets solve the identity crisis?

By Martin Recke

It’s not primarily a question of technology, but of mass adoption. The current state of digital wallets is a major design problem.
Amazon, the pioneer of horizontal and vertical integration

By Martin Recke

Amazon has pioneered a dual strategy of both horizontal and vertical integration. The next Amazon will need a different approach.
The Big Crunch of the digital universe

By Martin Recke

The digital world of today looks like a universe that is recollapsing into the black holes of Amazon, Facebook, and Google. From cosmology, we can only tell that this won’t end well.
Experience as a product

By Martin Recke

Over time, things tend to get commoditised, that is, they become available always and everywhere in good quality and sufficient quantity – and thus interchangeable. This leaves not many options for differentiation. But there is one thing, and that is the experience.
Is Tim Cook really building a greener Apple?

By Adam Tinworth

This weeks, people started getting their new Mac minis and MacBook Airs, which were announced last week. It’s a more sustainable, greener product right?
How to be disruptive and sustainable at the same time

By Martin Recke

Disruption sounds exiting, while sustainability is boring, right? Bear with me.
Who will fix Facebook first?

By Martin Recke

Facebook is simply ripe for some good old disruption, like MySpace was in the middle of the last decade.
22 years later, calmness still is a fundamental challenge

By Martin Recke

If we think about calm technology today, the concept is obvious and evident. But in 1996, who would have even thought this far?
Apple & Google: applying a digital fix for mobile addiction

By Adam Tinworth

Last night, Apple gave Facebook the finger, live on stage. Well, OK, not literally.
How will the end of smartphones look like?

By Martin Recke

The fourth cycle of personal computation will be dominated by strong platforms that can tie lots of very different devices together with software and services. The winner will be whoever provides the superior user experience.
Two Major Possible Scenarios for Automotive and Mobility

By Martin Recke

The business model of the automotive industry is about to change drastically. Let's look at two possible scenarios.
Happiness Is a Warm Gun

By Martin Recke

In 2017, we've talked a lot about why digital (products) suck(s) and what we can possibly do to make things better. One pretty clear lesson from the past year is that we have to change our design objectives.
The AI-first world requires new products

By Martin Recke

It's not enough to simply add an Alexa skill to an existing product, like it wasn't enough to make your website responsive or launch a mobile app without changing anything else. AI-first means reimagining your product for a world driven by AI and voice interfaces.
Digital Sucks. So, let’s choose to make better decisions

By Adam Tinworth

The best part of 20 years ago a very smart woman told me something I strongly disagreed with at the time: love, she said, isn’t a feeling. It’s a decision. In my 20-something’s surge of passion and romance, I denied it all. There was no way love was anything as…
Four major trends from the Apple iPhone X event

By Adam Tinworth

The first Apple event at their new campus brought us new phones, watches and TV boxes - but also a clear look at Apple's next set of trends.
The HomePod’s story is Apple at its product marketing best

By Adam Tinworth

Apple's pre-announced a smart speaker for the end of the year. On the surface, it's an Amazon Echo competitor, but that's not the story Apple will tell the wider public…
Learning from Apple’s Achilles heel

By Adam Tinworth

Apple seems to have lost its way - is the legacy of the Mac the problem, or the vast success of the iPhone?
New graphics chips and new Mac Pros: is Apple paving the way for an AR future?

By Adam Tinworth

Apple had a bit of a rough week - with a supplier dispute exposed, and the failure of the existing Mac Pro made plain. But do these odd revelations hint at a bigger picture?
Why is Apple losing so many engineers right now?

By Adam Tinworth

The man who created Apple's new programming language is jumping ship for a car company. And he's not alone. What's going on here?
Conjuring digital memories of #NEXT15

By Adam Tinworth

Google and Apple are competing to bring our digital memories to life - and using machine learning to do it.
Tim Cook: Augmented Reality will be bigger than Virtual Reality

By Adam Tinworth

Although Apple is get to enter the VR market, its CEO is talking up augmented reality instead.

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