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Tag: attention

Linear advertising models are a thing of the past

By Martin Recke

In 2008, Maurice Levy, then Publicis Groupe chief executive, said the business model for the advertising industry is outdated. He was right back then, but the advertising industry is still around more than a decade later, despite their business model being no less obsolete.
The battle for attention is killing people. Are you not entertained?

By Adam Tinworth

Like the gladiators of old, YouTubers are dying while battling to win our attention. Who should take responsibility for this?
Sometimes Walled Gardens Make the Web Suck; Let the Open Web Thrive

By Jon Westnedge

We're all caught in an endless torrent of content. Can we find a way of bring people back to the open web to do that? NEXT17 Sponsor Taboola thinks so.
James Williams: Distraction by design and the attention moral crisis

By Adam Tinworth

Attention is our most precious resource - and it’s being sucked away from us. We need a Freedom of Attention to match Freedom of Speech - says James Williams.
Endless streams of information leads to digital hoarding

By Adam Tinworth

Does too much information lead to us choosing the easy option?
Fabian Hemmert: curing the phone zombie plague

By Adam Tinworth

Our phones can aid us - or remove our sense of our surroundings. Can we take conscious control of them, reconnect with those around us, and slay our inner phone zombie?