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Tag: augmented reality

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  • Apple Vision Pro: a tentative first step into a phygital world

    By Adam Tinworth

    The launch of the Vision Pro is the end of a decade of development — but only the very beginning of figuring out what spatial computing is.

  • Augmented realities for lizard brains

    By Adam Tinworth

    NEXT23 gave us a roadmap to a blended physical and digital world but warned that our brains might not be ready for these new realities.

  • Apple didn’t launch a headset: it released a spatial computing platform

    By Adam Tinworth

    Apple Vision Pro, the first headset from the company, isn’t a Metaverse device. It’s Apple’s first true spatial computing product.

  • The Brain Interface: the final evolution of UI?

    By Adam Tinworth

    Is the brain the final frontier of user interfaces? How far are we away from controlling our device with our thoughts?

  • If you’re waiting for the metaverse to arrive, you’ll be disappointed

    By Adam Tinworth

    Behind the buzzword, there's a much more interesting dynamic at work. And if you understand that, you can make better plans for our virtual future.

  • Katie Burke: you can still help define the metaverse

    By Adam Tinworth

    If building metaverse concepts and communities during the pandemic has taught Accenture Song’s metaverse lead anything — it’s that this future is still being shaped.

  • Holoride: making a mobile metaverse

    By Adam Tinworth

    The Metaverse will not be the preserve of one company. Some businesses, like Holoride, have been working on it for nearly a decade.

  • Nils Wollny: the Metaverse in motion

    By Adam Tinworth

    What does the Metaverse look like in action? What does it look like in motion? That's what Holoride has set out to explore.

  • The Reality Filter Bubble

    By David Mattin

    The next filter bubble won't be on information, but on reality itself. And the implications are far-reaching.

  • VR has made us blind to the true potential of spatial computing

    By Adam Tinworth

    We’ve been brainwashed by the movies of the 80s and 90s to think that spatial computing will be delivered via glasses. It’s time to open our eyes to this technology’s true potential.

  • Will spatial computing define the fourth cycle of personal computing?

    By Martin Recke

    Spatial computing, possibly the fourth paradigm of personal computing, is today where mobile was before the iPhone.

  • New realities

    By Martin Recke

    Code permeates our lives like an invisible dimension. We talk to voice systems, allow our knowledge to be controlled by algorithms, analyse our emotions with machines, observe ourselves through computers, and fight digital wars.

  • Forget augmented reality — we’re already living in an augmented society.

    By Adam Tinworth

    As the internet relentlessly connects us, people grow more lonely. Maybe some of the problems aren't digital at all…

  • A short walk through our first book

    By Martin Recke

    Here at NEXT, we are somehow obsessed with the near future, culminating in the question: What's next? We've published a book, printed in German and as an e-book in both English and German, to spread some insights worth spreading.

  • How will the end of smartphones look like?

    By Martin Recke

    The fourth cycle of personal computation will be dominated by strong platforms that can tie lots of very different devices together with software and services. The winner will be whoever provides the superior user experience.

  • Augmented modernity may be a way off – but we need to start preparing now

    By Adam Tinworth

    A world where the digital and the physical intermingle for a seamless augmented reality is coming – and we need to start thinking about the moral and legal implications now.

  • Modernity and Reality are the Next Frontier

    By Martin Recke

    We already almost lost the difference between online and offline, or between digital and analogue. Reality itself could be next. In comparison, fake news is just a minor issue.

  • The Tech Trend landscape of 2018

    By Martin Recke

    Trends don’t change overnight, and they don’t change year over year as well. Instead, they evolve over time, slowly or rapidly.

  • An Immersive Experience that doesn’t suck

    By Martin Recke

    Let's shift perspective to the user’s point of view and talk about immersive experience instead of vr, ar, or mixed reality.

  • New graphics chips and new Mac Pros: is Apple paving the way for an AR future?

    By Adam Tinworth

    Apple had a bit of a rough week - with a supplier dispute exposed, and the failure of the existing Mac Pro made plain. But do these odd revelations hint at a bigger picture?

  • Relive #NEXT16 – the first videos are up

    By Adam Tinworth

    Experience the insights of #NEXT16 as the first wave of videos from the event become available.

  • NEXT16: Nils Wollny on mobile VR

    By Adam Tinworth

    What happens when you aren't driving your car? Maybe, you can be driven through a whole other reality… Audi is exploring this idea.

  • Tim Cook: Augmented Reality will be bigger than Virtual Reality

    By Adam Tinworth

    Although Apple is get to enter the VR market, its CEO is talking up augmented reality instead.

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