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Tag: automation

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  • Three key characteristics of the 21st-century CMO

    By Martin Recke

    In the 21st century, the CMO role changes completely. Meet the new marketeer, who will resemble Leonardo da Vinci, the Renaissance genius.

  • The promises of automation

    By Martin Recke

    Robots, artificial intelligence and machine learning are coming, and they are coming for our jobs. But automation is a great promise as well.

  • Key challenges for the CMO

    By Martin Recke

    Digitising marketing operations, shifting from campaigns to products, and developing an agile mindset are the key challenges for the CMO.

  • The Tech Trend landscape of 2018

    By Martin Recke

    Trends don’t change overnight, and they don’t change year over year as well. Instead, they evolve over time, slowly or rapidly.

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