Tag: automation

Three key characteristics of the 21st-century CMO

By Martin Recke

In the 21st century, the CMO role changes completely. Meet the new marketeer, who will resemble Leonardo da Vinci, the Renaissance genius.
The promises of automation

By Martin Recke

Robots, artificial intelligence and machine learning are coming, and they are coming for our jobs. But automation is a great promise as well.
Key challenges for the CMO

By Martin Recke

Digitising marketing operations, shifting from campaigns to products, and developing an agile mindset are the key challenges for the CMO.
The Tech Trend landscape of 2018

By Martin Recke

Trends don’t change overnight, and they don’t change year over year as well. Instead, they evolve over time, slowly or rapidly.