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Tag: Axel Averdung

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  • Service-Dominant Strategic Orientation is King in Agencies’ Business Logic

    By Ina Feistritzer

    Could service design thinking be the key to a better agency – and better business? At NEXT Service Design in autumn 2012, Axel Averdung and Erik E. Groeneveld of SinnerSchrader discussed recent developments in the field.

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