Tag: big tech

Digital overload

By Martin Recke

People no longer welcome every new technology with open arms. Their sense of digital overload has consequences for businesses.
Marketing cuts accelerate the shift to digital

By Martin Recke

Cuts in marketing spending are disproportionately affecting traditional channels, accelerating the shift to digital.
Smart Earth: How our planet gets digital

By Martin Recke

Digitising the planet can help mitigate some of the most pressing challenges, such as climate change. But it also raises some familiar questions.
Why marketing is no less important than technology

By Martin Recke

While technology is the foundation, marketing is an important success factor. Marketing must be present before product design starts.
Forget Big Bang innovation; it’s all built on islands of invention

By Adam Tinworth

We’re looking for interesting innovation in the wrong places. Single, big, transformative innovations are so rare as to be worth ignoring. The interesting stuff happens at smaller scales.
Trends 2019: We are now in a different world

By Martin Recke

The debate has reached a new level. Tech is mainstream now, and the real questions are on the table. In 2019, you'll need some answers.
We let tech make us small. Elon Musk is helping us dream big again.

By Adam Tinworth

Once the talk of SXSW was new apps and social networks. Now, it's Elon Musk and rockets. The wheel of tech is turning towards the big tech again, and that's exciting…