Tag: Brand Strategy Filter Filter by All AI Automation Blog Commerce Creativity Data Future Innovation Leadership Management Media Metaverse Purpose Sustainability Trends close Branded Customer Experience: designing CX for impact By Isabelle Ette, Jakob Krämer Branded customer experience can reshape perceptions and foster connections with even today’s wary and sceptical consumers. Here’s how. Trailblazing Brand Strategy in the Age of GenAI By Roman Kugler, Petra Seipp There’s plenty of theory about how AI could enhance brand strategy - but too little empirical evidence. A new report fixes that and provides practical guidelines. Rebranding Love Brands By Elisabeth Göbl, Alain Sama, Sandra Graggaber, Isabel Neumann, Lilli von Pressentin Guiding iconic brands through change Drink up. It’s closing time for the traditional CMO. By Adam Tinworth If you think that CMOs can still get by as a purely advertising-and-PR function, then I'm afraid last orders have been called. Today's marketing needs a profound culture change. Here's how.
