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Tag: Brand Strategy

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  • Rebranding Love Brands

    By Elisabeth Göbl, Alain Sama, Sandra Graggaber, Isabel Neumann, Lilli von Pressentin

    Guiding iconic brands through change

  • Drink up. It’s closing time for the traditional CMO.

    By Adam Tinworth

    If you think that CMOs can still get by as a purely advertising-and-PR function, then I'm afraid last orders have been called. Today's marketing needs a profound culture change. Here's how.

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