Tag: Brand Strategy Filter Filter by All AI Automation Blog Commerce Creativity Data Future Innovation Leadership Management Media Metaverse Purpose Sustainability Trends close Rebranding Love Brands By Elisabeth Göbl, Alain Sama, Sandra Graggaber, Isabel Neumann, Lilli von Pressentin Guiding iconic brands through change Drink up. It’s closing time for the traditional CMO. By Adam Tinworth If you think that CMOs can still get by as a purely advertising-and-PR function, then I'm afraid last orders have been called. Today's marketing needs a profound culture change. Here's how.