Creative AI Agents: Will your brand stay distinct or disappear in the noise?

By Kira Wasserthal, Canan Eldemgil, Beatriz Cuesta Unkhoff

How do you harness AI without losing brand distinctiveness and voice? Make sure the human stays a big part of the creative equation…

Brandformance: Achieving Balance in Modern Marketing

By Maxi Versbach, Leon Nalic, Vincent Hirsche, Lilian Streicher, Dominique Brosch, Sandra Murin

Need to both drive short term revenue and continue strategic brand development? Brandformance might be just the framework you need in challenging times.

Rebranding Love Brands

By Elisabeth Göbl, Alain Sama, Sandra Graggaber, Isabel Neumann, Lilli von Pressentin

Guiding iconic brands through change