Retail feels the heat of change

By Martin Recke

Why does retail feel the heat of change? Because it’s right in the middle of it. Still, change takes time. Thus, your timing is important.

Why the link of brand and performance marketing is broken

By Martin Recke

The schism between brand and performance marketing has deep roots in the history of the craft, and it’s a systemic issue.

Purpose is the new brand

By Martin Recke

What has been the role of the brand in 20th-century consumer markets is now the role of the purpose: the north star for both customers and companies.

Linear advertising models are a thing of the past

By Martin Recke

In 2008, Maurice Levy, then Publicis Groupe chief executive, said the business model for the advertising industry is outdated. He was right back then, but the advertising industry is still around more than a decade later, despite their business model being no less obsolete.

All we had was Data and Creativity

By Nico Lumma

It’s one of the worst kept secrets of the advertising industry that we are in the middle of…

First Programme Draft for NEXT11 is Safe & Sound

By Anja Waltemate

It took great minds, lots of hands and streams of data: The milestones of the NEXT Conference…

NEXT11 Programme Team is now complete

By Anja Waltemate

This feels great! In the beginning of January we announced our first programme curators and now we’re…