• Conference
  • Show
  • Insights
  • Books
  • Videos
  • About NEXT

Subscribe to our newsletter

NEXT

Shift your perspective
on digital business.

Pre-Register for NEXT23

Tag: brands

  • All
  • Automation
  • Blog
  • Creativity
  • Data
  • E-Commerce
  • Future
  • Innovation
  • Leadership
  • Management
  • Media
  • Metaverse
  • Purpose
  • Sustainability
  • Trends
  • Videos
  • Matthias Schrader: singing marketing’s new song

    By Adam Tinworth

    The Accenture Song brand isn’t just an aesthetic change: it reflects a fundamental shift in how marketing is done. Matthias Schrader explains to David Mattin what it means for you.

  • The Web3 playbook for brands

    By Ana Andjelic

    To truly understand the potential of Web3, you need to understand the approaches needed to deliver brand value. Here’s the playbook you need.

  • Trends for 2022: Crypto, Web3, VR, and the Metaverse

    By Matthias Schrader

    What are the macro and strategic trends in the tech industry? Matthias Schrader shares his thoughts about Benedict Evans' annual presentation.

  • In the Digital Age, Trust is Distributed

    By Martin Recke

    Still wonder why Donald Trump became President of the United States or the British people voted for Brexit? It's a matter of trust, or lack thereof.

  • In the words of… Dean Crutchfield

    By Adam Tinworth

    Catch up on the thinking of Dean Crutchfield, one of the speakers at this year's NEXT Service Design…

  • Fashion Revolution

    Regine Harr predicts a radical change in the way we consume fashion and clothes. And she aims at starting the revolution herself.... In this talk she reports about a project that has the potential to do so.

  • Mobile Gaming

    Peter Vesterbacka, Rovio…

  • Mobile Changemaking: How Mobile Becomes the Key to Mobility, Sparks New Business Models and Revamps Brand Communication

    Harald Neidhardt, Smaato…

  • Using the Power of the Archetypes to Create Hero Brands

    Vincent Schmidlin, Neuroversum of Archetypes…

  • Enhance Your Brand with Targeting: Brand Audience Insights and Agile Websites

    Volker John, nugg.ad…

  • Social Activation: Eyeballs Don’t Equal Sales?

    Matt Gierhart, OgilvyAction…

  • Data Love

    Matthias Schrader, SinnerSchrader…

  • The Future of Social Experiences

    Ralf Herbrich, Bing…

  • Simply the Best: Brands and Concepts That Use Data to Create Something Outstanding

    Garrett Graff, Washingtonian Magazine…

  • Contact
  • Partners
  • Press
  • Privacy Policy
  • Terms
  • Imprint
Follow us
Hosts
  • Accenture Song
  • Faktor 3