Tag: brands

Retail feels the heat of change

By Martin Recke

Why does retail feel the heat of change? Because it’s right in the middle of it. Still, change takes time. Thus, your timing is important.
Matthias Schrader: singing marketing’s new song

By Adam Tinworth

The Accenture Song brand isn’t just an aesthetic change: it reflects a fundamental shift in how marketing is done. Matthias Schrader explains to David Mattin what it means for you.
The Web3 playbook for brands

By Ana Andjelic

To truly understand the potential of Web3, you need to understand the approaches needed to deliver brand value. Here’s the playbook you need.
Trends for 2022: Crypto, Web3, VR, and the Metaverse

By Matthias Schrader

What are the macro and strategic trends in the tech industry? Matthias Schrader shares his thoughts about Benedict Evans' annual presentation.
In the Digital Age, Trust is Distributed

By Martin Recke

Still wonder why Donald Trump became President of the United States or the British people voted for Brexit? It's a matter of trust, or lack thereof.
In the words of… Dean Crutchfield

By Adam Tinworth

Catch up on the thinking of Dean Crutchfield, one of the speakers at this year's NEXT Service Design…
Fashion Revolution

Regine Harr predicts a radical change in the way we consume fashion and clothes. And she aims at starting the revolution herself.... In this talk she reports about a project that has the potential to do so.
Mobile Gaming

Peter Vesterbacka, Rovio…
Mobile Changemaking: How Mobile Becomes the Key to Mobility, Sparks New Business Models and Revamps Brand Communication

Harald Neidhardt, Smaato…
Using the Power of the Archetypes to Create Hero Brands

Vincent Schmidlin, Neuroversum of Archetypes…
Enhance Your Brand with Targeting: Brand Audience Insights and Agile Websites

Volker John, nugg.ad…
Social Activation: Eyeballs Don’t Equal Sales?

Matt Gierhart, OgilvyAction…
Data Love

Matthias Schrader, SinnerSchrader…
The Future of Social Experiences

Ralf Herbrich, Bing…
Simply the Best: Brands and Concepts That Use Data to Create Something Outstanding

Garrett Graff, Washingtonian Magazine…