Tag: brian whipple Filter Filter by All Automation Blog Creativity Data E-Commerce Future Innovation Leadership Management Media Metaverse Purpose Sustainability Trends Videos close Purpose and profit are the twin hearts of sustainable business By Adam Tinworth Today's digital workers crave more than position and profit - they want purpose in their work. And building your strategy around business with purpose may just be a competitive advantage in the battle for talent. Brian Whipple: driving progress with purpose By Adam Tinworth 50 years ago we put a man on the moon. Yet, in some critical areas, we haven't advanced in 20 years. Can we apply purpose to make the world better - and our businesses with it?