Tag: change

Systemic change ahead

By Martin Recke

We’re facing a polycrisis that affects multiple systems, spurring a lot of systemic change. We will not always like the results.
Why there’s no way back to 2019 normalcy

By Martin Recke

Two years into a pandemic, we're yearning for normalcy. But our world has changed so much that we simply can't go back to the old normal.
Social Media Week: The Integration Dilemma

By Adam Tinworth

Social Media Week - which just concluded - highlighted the tension between those who wanted to contain social media to certain parts of businesses, and those who want it to utterly transform the cultural landscape.
Are Agencies Doomed or Agents of Change?

By Martin Recke

Wayne Arnold who set up marketing agency Profero in 1998 has a nice piece in AdAge about…