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  • Linear advertising models are a thing of the past

    By Martin Recke

    In 2008, Maurice Levy, then Publicis Groupe chief executive, said the business model for the advertising industry is outdated. He was right back then, but the advertising industry is still around more than a decade later, despite their business model being no less obsolete.

  • The Power Struggle: Choosing the Right Channel to Request Attention

    Stefana Broadbent, University College London…

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