Tag: chief marketing officer Filter Filter by All AI Automation Blog Commerce Creativity Data Future Innovation Leadership Management Media Metaverse Purpose Sustainability Trends close Andreas-Christoph Hofmann: The future CMO By NEXT Conference The automotive industry will see tremendous change in the next few years. Hyundai’s Andreas-Christoph Hofmann explains what this means for the CMO. For the next CMO, it’s time to level up By Martin Recke Marketing is quickly evolving, and so the CMO needs to hit the next level. The role of a marketeer has never changed faster. Drink up. It’s closing time for the traditional CMO. By Adam Tinworth If you think that CMOs can still get by as a purely advertising-and-PR function, then I'm afraid last orders have been called. Today's marketing needs a profound culture change. Here's how. Chief Marketing Officer: an agile lifeline in digital disruption By Adam Tinworth Think marketing has changed in the last 10 years? It hasn't changed nearly enough. Here's why. Why chief marketing officers need to up their product game By Martin Recke Marketing all too often is boxed into the promotion corner, with advertising at its core, and therefore in many cases run as a cost centre, which it shouldn't.
