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Tag: chief marketing officer

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  • Andreas-Christoph Hofmann: The future CMO

    By NEXT Conference

    The automotive industry will see tremendous change in the next few years. Hyundai’s Andreas-Christoph Hofmann explains what this means for the CMO.

  • For the next CMO, it’s time to level up

    By Martin Recke

    Marketing is quickly evolving, and so the CMO needs to hit the next level. The role of a marketeer has never changed faster.

  • Drink up. It’s closing time for the traditional CMO.

    By Adam Tinworth

    If you think that CMOs can still get by as a purely advertising-and-PR function, then I'm afraid last orders have been called. Today's marketing needs a profound culture change. Here's how.

  • Chief Marketing Officer: an agile lifeline in digital disruption

    By Adam Tinworth

    Think marketing has changed in the last 10 years? It hasn't changed nearly enough. Here's why.

  • Why chief marketing officers need to up their product game

    By Martin Recke

    Marketing all too often is boxed into the promotion corner, with advertising at its core, and therefore in many cases run as a cost centre, which it shouldn't.

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