Doing business in the permacrisis

By Adam Tinworth

The re-election of Donald Trump reminds us that the bonfire of the incumbents is ripping through our political systems. Will our businesses be the next victims of the permacrisis?

Our electric future needs electrifying marketing

By Adam Tinworth

If we’re going to hit the net-zero targets we need, we have to electrify everything we can. And that means a new energy in our marketing, to sell people on the better lifestyle that could result.

Health: from mitochondria to agriculture

By Adam Tinworth

Mitochondria are the microchips of our bodies. But too many of us are pushing them beyond their limits, leading to poor health — and poor decision making. Petra Seipp and Parneet Pal talk us back from the brink.

COP28: the need for innovation

By Martin Recke

COP28 showed that we know what to do. We have the technology we need, but upscaling still requires innovation.

How can marketers end greenwashing and embrace the blue economy?

By Adam Tinworth

Solving the climate crisis requires action on multiple front. Can marketers use their skills to unlock the change we need? A NEXT23 deep dive explored this issue…

Parneet Pal: The Song of our Mitochondria

By Adam Tinworth

To solve the polycrisis around us, we need to understand the crisis within our own biology.

Searching for the Exit Routes

By David Mattin

Will technology save us or doom us? AI is the latest to be hailed as both saviour and destroyer. We need new ways of discussing the future.

Digital’s gift: a chance to rethink our physical lives

By Adam Tinworth

A mix of digital, pandemic and energy trends are forcing a rethink of our urban infrastructure. Can we remake the physical in the face of the climate crisis?

Davos 23: Did the WEF coordinate a permacrisis response?

By Adam Tinworth

This year’s World Economic Forum was a subdued affair, just at the time we needed a cheerleader for global cooperation in the face of mounting threats.

After COP27: how corporates can fight the climate crisis

By Adam Tinworth

When governments aren’t willing to take the big steps needed, it’s up to business to make the systemic impact we all need.

COP27: a failure of systems thinking

By Adam Tinworth

Why the negativity about the latest climate crisis conference? The delegates allowed systemic problems to distract them from the big systems changes we urgently need.

COP27 and the case for optimism

By Martin Recke

While COP27 deals with the challenges of climate change, there is room for optimism: the technology has reached a tipping point.

Liveblog: Jessica Berlin on the geopolitical crisis ahead

By Adam Tinworth

We live in the after times. There's war waging in Europe, and we need to rethink how we live to minimise the crisis, and defend the freedoms we've taken for granted, says Jessica Berlin at NEXT22.

New webs of relationships

By Martin Recke

This year’s trend report from Fjord is all about the relationships that form the fabric of our life. It’s time to design new systems.

The hidden opportunity in mass migration

By Adam Tinworth

As our economies re-open post-Covid, climate change means that increased migration is inevitable. Can we win the coming war for talent?

COP26: An urgent need for systemic climate thinking

By Adam Tinworth

Our leaders are struggling to put the climate ahead of political expediency. But climate is a global system — and needs systemic solutions.

COP26: the shape of sustainable business emerges

By Adam Tinworth

The first agreements from the COP26 climate conference in Glasgow suggest the sustainability carrot of incentives will soon be replaced by the legal stick.

Why our crises are interconnected

By Martin Recke

We’ve connected everything together, only to be surprised that our crises are now also interconnected. We cannot treat them as single, separate issues.

Migration is back on the agenda

By Martin Recke

Are we prepared for the age of mass migration? No, we aren't, says Parag Khanna, who just wrote a book about the subject.

Sustainability is the new digital

By Adam Tinworth

As the digital revolution defined the last 30 years, the climate crisis will define business for the next 30.

The road to decarbonised energy is paved with… stories?

By Adam Tinworth

Too much of the climate change discussion is taken up with doom and gloom. We need to start telling more inspiring stories of our green energy future.

The systems thinking secret in “think global, act local”

By Adam Tinworth

The challenges facing us in business and in life feel overwhelming. How can we change anything? The answer lies in remembering that we are, ourselves, part of systems — and we can influence them.

Reclaim the future by embracing complexity: the core message of NEXT19

By Adam Tinworth

"We can fix this! Simple!" is the most dangerous lie we can tell ourselves. In an era of increasing technological and environmental risk, we'll only solve our problems by embracing complexity. This was one of the core messages of #NEXT19