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Tag: Consumers

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  • The new Chinese digital consumers your business needs to target

    By Ashley Galina Dudarenok

    In a fast-changing world, these are China’s new digital consumers.

  • [Liveblog] Perform or Perish – David Mattin on key consumer digital trends

    By Adam Tinworth

    Trends are not just fashions, they're new opportunities to meet fundamental human needs. Here's four that you can use right now.

  • When Money Moves to Digital, Where Should it Go?

    Wolf Allisat, Comscore…

  • How science can help us to get better targeting results

    Pablo Metz, MBR Research…

  • What Makes Your Video Going Social?

    Claus Moseholm, Goviral…

  • Social Activation: Eyeballs Don’t Equal Sales?

    Matt Gierhart, OgilvyAction…

  • Challenges of Managing a Direct-to-Consumer Business

    Moritz Koch, next commerce…

  • Data in Mass Customisation

    Martin Zapart, youtailor…

  • Preissuchmaschinen im Multi-Channel-Handel

    Gero Graf, Google…

  • Part 2: Consumer Power Discussion

    Ola Ahlversson, Result Peter Espersen, Lego Hodg Hodgson, livingEQUIA…

  • Part 1: Consumer Power Discussion

    Paul McCrudden Rene Jansen, casino games Winkwaves Alexis Ohanian, Reddit (moderator)…

  • The New Consumer Power: Getting paid for being a customer

    Paul McCrudden…

  • Empowerment by Disempowerment – The rise of Uncertainty, Mystery and Emotional Commerce.

    Adam Fletcher, The Hipstery…

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