Tag: corporate culture Filter Filter by All Automation Blog Creativity Data E-Commerce Future Innovation Leadership Management Media Metaverse Purpose Sustainability Trends Videos close Pa Sinyan: what managers in hybrid companies need to understand By Adam Tinworth When colleagues aren’t in the same building, you can’t rely on accidental leadership to keep a team motivated and focused. Gallup’s Pa Sinyan outlines the skills you need to manage a hybrid workplace. Why every company needs a trickster By Adam Tinworth A singular corporate vision is good. Group-think is bad. Businesses need to embrace the tricksters within to help challenge and refine what they offer. Drink up. It’s closing time for the traditional CMO. By Adam Tinworth If you think that CMOs can still get by as a purely advertising-and-PR function, then I'm afraid last orders have been called. Today's marketing needs a profound culture change. Here's how. The Two Faces of Corporate Innovation By Adam Tinworth Digital innovation is a corporate virtue of the 21st century, and all businesses are innovative all the time - if you believe their PR. So why is so little actually changing? The future of work is flexibility: of culture, skills and attitude By Adam Tinworth Work is changing. Our management styles need to change to match — and so does our sense of what an "a" grade player looks like. Innovation isn’t enough. Build a culture you’re proud of. By Adam Tinworth Uber has had a difficult few weeks - and much of can be laid at its own feet for not recognising that you can't selectively exploit the internet's power of transparency. NEXT16: How do companies become platforms? By Adam Tinworth Can companies embrace digital and become true platforms? A panel discussion between speakers from Audi, Deutsche Bank ann Allianz sought to find out… Peter Hinssen: the network always wins By Adam Tinworth Our marketplaces are becoming networks, and so our companies need to become networks to survive, argues New Normal author Peter Hinssen NEXT up: medical Apple, comics APIs and the year of the CDO By Adam Tinworth Five interesting stories from around the web to kickstart your week. Disruption is the new normal By Adam Tinworth Don't get too comfortable in your market niche. Disruption is inevitable - and unlikely to go away. We're living in a time of huge upheaval. Magnus Bergmark: Transforming Länsförsäkringar from the inside out By Adam Tinworth Getting a loose affiliation of companies to line up behind a service offering is a challenge - unless you transform the culture. That's what Doberman did… Face it: your digital product is a service By Adam Tinworth Digital products aren't like physical products - they don't have an enforced "finished" state. That's a huge opportunity - or a threat, if you're trapped in a company with an industrial mindset… Microsoft’s last bid for tech dominance By Adam Tinworth Yesterday, Microsoft unveiled a major reorganisation designed to allow it to compete in every sector of the tech market with a unified Windows experience. Can this possibly word? Could Marissa Mayer’s reign at Yahoo! mark the beginning of the Googlification of business? By Adam Tinworth Marissa Mayer is the first prominent Google executive to up sticks and take her skills to the top of a major company. Could this be the start of a diaspora that will reshape business? Surface: Microsoft fights for a digital future By Adam Tinworth Microsoft's Surface tablet may be the single most important initiative for the company's future. It has to win the battle for enterprise tablets. Isaac Wolkerstorfer – All You Need Is Love The message Isaac Wolkerstorfer brings across in his talk at NEXT Berlin 2012 describes a future trend not only for programming, but for every kind of creative work: love driven development.