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Tag: creativity

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  • Nick Law: embracing a new age of digital creativity

    By Adam Tinworth

    Creativity is a core skill to navigate digital change — and yet is too often misunderstood. As Nick Law explains, creativity is deeply rooted in a medium, and great leaders understand that.

  • Generative AI: humanity’s creative assistant is here

    By Adam Tinworth

    Image and text versions of generative AI are now available to most people. How will this technology impact the way we create art and write?

  • The next phase of the digital revolution

    By Martin Recke

    With massive shifts in power and control, the digital revolution is entering a new phase. The Accenture Life Trends 2023 report sums it up.

  • AI: the future of creativity?

    By Adam Tinworth

    AI-generated art and text are exploding in use — and quality. What does this mean for the future of artists and creativity? The NEXT Creative Stage explored this…

  • John Schoolcraft: why creativity beats marketing

    By Adam Tinworth

    In the latest episode of our online show, the Oatly creative head explains why he rejects the marketing label, dismisses the client/agency relationship and breaks the Super Bowl ad rules — all in the name of creativity.

  • Three key characteristics of the 21st-century CMO

    By Martin Recke

    In the 21st century, the CMO role changes completely. Meet the new marketeer, who will resemble Leonardo da Vinci, the Renaissance genius.

  • Why we need creativity in software development

    By Feli Kugland

    More inclusive algorithms and unbiased data may be complex problems, but developers can solve them with creativity.

  • Reducing complexity is an act of creativity

    By Martin Recke

    Solving complex problems with creativity means creating order from chaos by stripping away what's not important, with a human-centric approach.

  • Why instant media gratification is the New Normal – and we should all be excited

    By Adam Tinworth

    A generation is growing up for whom the TV schedule and patient waits to get hold of a book is an alien concept. What new art with they create in their new context?

  • Five tales from the New Normal – 17th February

    By Adam Tinworth

    Mobile devices powering past PCs - and making us more productive. Messaging apps fetching big money. A European secure data warehouse. These are all the New Normal

  • Lisa Lindström – Putting the Design in Service Design

    By Adam Tinworth

    Have we fallen in love with process to the point that we've forgotten creativity? Lisa Lindström makes a rallying call for the power of craftsmanship.

  • Five Ways to Make Data Drive Creativity

    Robert Gaal, Wakoopa…

  • The Creators Project. A Global Celebration of Creativity, Culture, Data and Technology

    Benjamin Ruth, Vice Magazine…

  • Organic and Fair Trade is Trending, but Ethics are not a USP

    Alyssa Jade McDonald, Blyss…

  • Serious Games in Advertising from Microsoft to Ben & Jerry’s Cows.

    Gabriel McIntyre, Indie Amsterdam…

  • Community Matters

    Matt Stinchcomb, Etsy…

  • Data Love

    Matthias Schrader, SinnerSchrader…

  • Social Innovation

    James Hilton, AKQA…

  • Over-Connected is the New Over-Educated

    Rex Sorgatz, Kinda Sorta Media…

  • All we had was Data and Creativity

    By Nico Lumma

    It’s one of the worst kept secrets of the advertising industry that we are in the middle of…

  • Live with beauty or die alone

    Ben Hammersley, Wired UK & SIX Creative…

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