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Tag: creativity

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  • The next phase of the digital revolution

    By Martin Recke

    With massive shifts in power and control, the digital revolution is entering a new phase. The Accenture Life Trends 2023 report sums it up.

  • AI: the future of creativity?

    By Adam Tinworth

    AI-generated art and text are exploding in use — and quality. What does this mean for the future of artists and creativity? The NEXT Creative Stage explored this…

  • John Schoolcraft: why creativity beats marketing

    By Adam Tinworth

    In the latest episode of our online show, the Oatly creative head explains why he rejects the marketing label, dismisses the client/agency relationship and breaks the Super Bowl ad rules — all in the name of creativity.

  • Three key characteristics of the 21st-century CMO

    By Martin Recke

    In the 21st century, the CMO role changes completely. Meet the new marketeer, who will resemble Leonardo da Vinci, the Renaissance genius.

  • Why we need creativity in software development

    By Feli Kugland

    More inclusive algorithms and unbiased data may be complex problems, but developers can solve them with creativity.

  • Reducing complexity is an act of creativity

    By Martin Recke

    Solving complex problems with creativity means creating order from chaos by stripping away what's not important, with a human-centric approach.

  • Why instant media gratification is the New Normal – and we should all be excited

    By Adam Tinworth

    A generation is growing up for whom the TV schedule and patient waits to get hold of a book is an alien concept. What new art with they create in their new context?

  • Five tales from the New Normal – 17th February

    By Adam Tinworth

    Mobile devices powering past PCs - and making us more productive. Messaging apps fetching big money. A European secure data warehouse. These are all the New Normal

  • Lisa Lindström – Putting the Design in Service Design

    By Adam Tinworth

    Have we fallen in love with process to the point that we've forgotten creativity? Lisa Lindström makes a rallying call for the power of craftsmanship.

  • Five Ways to Make Data Drive Creativity

    Robert Gaal, Wakoopa…

  • The Creators Project. A Global Celebration of Creativity, Culture, Data and Technology

    Benjamin Ruth, Vice Magazine…

  • Organic and Fair Trade is Trending, but Ethics are not a USP

    Alyssa Jade McDonald, Blyss…

  • Serious Games in Advertising from Microsoft to Ben & Jerry’s Cows.

    Gabriel McIntyre, Indie Amsterdam…

  • Community Matters

    Matt Stinchcomb, Etsy…

  • Data Love

    Matthias Schrader, SinnerSchrader…

  • Social Innovation

    James Hilton, AKQA…

  • Over-Connected is the New Over-Educated

    Rex Sorgatz, Kinda Sorta Media…

  • All we had was Data and Creativity

    By Nico Lumma

    It’s one of the worst kept secrets of the advertising industry that we are in the middle of…

  • Live with beauty or die alone

    Ben Hammersley, Wired UK & SIX Creative…

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