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Tag: creativity

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  • How to move through uncertainty

    By Adam Tinworth

    The final session of NEXT24 on the main stage helped us process what we’ve learned — and put new energy in our management style.

  • Reimagining Creativity: How AI challenges and inspires creative minds

    By Adam Tinworth

    Is AI the doom of human creativity, or the spur for a whole new wave of art? A panel discussion at NEXT24 explores the potential.

  • The philosophy of tech

    By Martin Recke

    Some of the burning questions about tech, AI or robotics are actually questions of philosophy. What is our true goal here?

  • AI as new media

    By Martin Recke

    Generative AI will create new media forms where artists and creative technologists are both at the forefront and at risk of being put out of business.

  • Rethinking creativity

    By Martin Recke

    What’s the difference between human and machine creativity? Answering this questions leads to a rethinking of the concept.

  • For innovation, break the pattern

    By Adam Tinworth

    Patterned behaviour is the enemy of innovation. To put new energy into your business, break the pattern, and let the creativity free.

  • Why new energy is key to innovation

    By Martin Recke

    Today, a lot of energy is lost in complexity. New energy in all forms – physical, mental and creative – is the key to innovation.

  • Wanted: New Energy for everything

    By Adam Tinworth

    The productivity crisis. The climate crisis. The permacrisis. We face many challenges as a society — and we badly need to find new energy to find solutions.

  • AI & Creativity: should we fight it — or embrace it?

    By Adam Tinworth

    AI can do creative work — depending on your definition of “create”. What does that mean for those of us who earn our living through creativity?

  • Escaping the Meh-diocracy trap

    By Adam Tinworth

    The tech and movie innovation of the 2010s seems to have lapsed into a dull morass of “me too” products. A downturn is the perfect time to re-ignite creativity.

  • NEXT23: AI as Assistive Intelligence

    By Adam Tinworth

    In our first exploration of the emergent themes of NEXT23, we look at the AI trailblazers, who have been exploring the intersection of creativity and AI for years.

  • Harry Yeff: building the digital Second Self

    By Adam Tinworth

    Can AI be a creative assistant, mentor and even opponent? Harry Yeff thinks so, and he wants us to embrace a narrative of hope.

  • LJ Rich: The Taste of Music, Synesthesia and the future of AI creativity

    By Adam Tinworth

    AI is limited by what we train it. But, as people with different perceptions of the world like LJ rich well understand, diversity of perception can trigger creativity.

  • Nick Law: embracing a new age of digital creativity

    By Adam Tinworth

    Creativity is a core skill to navigate digital change — and yet is too often misunderstood. As Nick Law explains, creativity is deeply rooted in a medium, and great leaders understand that.

  • Generative AI: humanity’s creative assistant is here

    By Adam Tinworth

    Image and text versions of generative AI are now available to most people. How will this technology impact the way we create art and write?

  • The next phase of the digital revolution

    By Martin Recke

    With massive shifts in power and control, the digital revolution is entering a new phase. The Accenture Life Trends 2023 report sums it up.

  • AI: the future of creativity?

    By Adam Tinworth

    AI-generated art and text are exploding in use — and quality. What does this mean for the future of artists and creativity? The NEXT Creative Stage explored this…

  • John Schoolcraft: why creativity beats marketing

    By Adam Tinworth

    In the latest episode of our online show, the Oatly creative head explains why he rejects the marketing label, dismisses the client/agency relationship and breaks the Super Bowl ad rules — all in the name of creativity.

  • Three key characteristics of the 21st-century CMO

    By Martin Recke

    In the 21st century, the CMO role changes completely. Meet the new marketeer, who will resemble Leonardo da Vinci, the Renaissance genius.

  • Why we need creativity in software development

    By Felicitas Kugland

    More inclusive algorithms and unbiased data may be complex problems, but developers can solve them with creativity.

  • Reducing complexity is an act of creativity

    By Martin Recke

    Solving complex problems with creativity means creating order from chaos by stripping away what's not important, with a human-centric approach.

  • Why instant media gratification is the New Normal – and we should all be excited

    By Adam Tinworth

    A generation is growing up for whom the TV schedule and patient waits to get hold of a book is an alien concept. What new art with they create in their new context?

  • Five tales from the New Normal – 17th February

    By Adam Tinworth

    Mobile devices powering past PCs - and making us more productive. Messaging apps fetching big money. A European secure data warehouse. These are all the New Normal

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