Creative AI Agents: Will your brand stay distinct or disappear in the noise?

By Kira Wasserthal, Canan Eldemgil, Beatriz Cuesta Unkhoff

How do you harness AI without losing brand distinctiveness and voice? Make sure the human stays a big part of the creative equation…

The end of digital and the dawn of a new era of creativity

By Adam Tinworth

Threaded throught the talks and workshops of NEXT25 was a vision for humanity’s new role in the age of AI. The winners will be the first to grasp it…

Creativity: a new beginning

By Adam Tinworth

How do keep creative in the age of AI? By embracing vulnerability, uncertainty, and complexity – or so a NEXT25 workshop concluded.

Why creatives are the new weavers

By Adam Tinworth

The creative industries are feeling the shock of digital disruption like never before. Change is inevitable – so where do human creatives go next?

“Digital art is the ultimate bridge builder”

By Martin Recke

Lars Hinrichs unveils his vision for the UBS Digital Art Museum in Hamburg, sharing how digital art became his passion.

How to move through uncertainty

By Adam Tinworth

The final session of NEXT24 on the main stage helped us process what we’ve learned — and put new energy in our management style.

Reimagining Creativity: How AI challenges and inspires creative minds

By Adam Tinworth

Is AI the doom of human creativity, or the spur for a whole new wave of art? A panel discussion at NEXT24 explores the potential.

The philosophy of tech

By Martin Recke

Some of the burning questions about tech, AI or robotics are actually questions of philosophy. What is our true goal here?

AI as new media

By Martin Recke

Generative AI will create new media forms where artists and creative technologists are both at the forefront and at risk of being put out of business.

Rethinking creativity

By Martin Recke

What’s the difference between human and machine creativity? Answering this questions leads to a rethinking of the concept.

For innovation, break the pattern

By Adam Tinworth

Patterned behaviour is the enemy of innovation. To put new energy into your business, break the pattern, and let the creativity free.

Why new energy is key to innovation

By Martin Recke

Today, a lot of energy is lost in complexity. New energy in all forms – physical, mental and creative – is the key to innovation.

Wanted: New Energy for everything

By Adam Tinworth

The productivity crisis. The climate crisis. The permacrisis. We face many challenges as a society — and we badly need to find new energy to find solutions.

AI & Creativity: should we fight it — or embrace it?

By Adam Tinworth

AI can do creative work — depending on your definition of “create”. What does that mean for those of us who earn our living through creativity?

Escaping the Meh-diocracy trap

By Adam Tinworth

The tech and movie innovation of the 2010s seems to have lapsed into a dull morass of “me too” products. A downturn is the perfect time to re-ignite creativity.

NEXT23: AI as Assistive Intelligence

By Adam Tinworth

In our first exploration of the emergent themes of NEXT23, we look at the AI trailblazers, who have been exploring the intersection of creativity and AI for years.

Harry Yeff: building the digital Second Self

By Adam Tinworth

Can AI be a creative assistant, mentor and even opponent? Harry Yeff thinks so, and he wants us to embrace a narrative of hope.

LJ Rich: The Taste of Music, Synesthesia and the future of AI creativity

By Adam Tinworth

AI is limited by what we train it. But, as people with different perceptions of the world like LJ rich well understand, diversity of perception can trigger creativity.

Nick Law: embracing a new age of digital creativity

By Adam Tinworth

Creativity is a core skill to navigate digital change — and yet is too often misunderstood. As Nick Law explains, creativity is deeply rooted in a medium, and great leaders understand that.

Generative AI: humanity’s creative assistant is here

By Adam Tinworth

Image and text versions of generative AI are now available to most people. How will this technology impact the way we create art and write?

The next phase of the digital revolution

By Martin Recke

With massive shifts in power and control, the digital revolution is entering a new phase. The Accenture Life Trends 2023 report sums it up.

AI: the future of creativity?

By Adam Tinworth

AI-generated art and text are exploding in use — and quality. What does this mean for the future of artists and creativity? The NEXT Creative Stage explored this…

John Schoolcraft: why creativity beats marketing

By Adam Tinworth

In the latest episode of our online show, the Oatly creative head explains why he rejects the marketing label, dismisses the client/agency relationship and breaks the Super Bowl ad rules — all in the name of creativity.