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Tag: Customer Journey

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  • Touchpoints: the danger that lies in the details

    By Adam Tinworth

    The trouble with touchpoints: why focusing on specific contacts points can make you miss the big picture.

  • Towards a Better Understanding of Marketing Performance Across Multiple Channels

    By Anja Waltemate

    Dr. Florian Heinemann, CEO at Rocket Internet talked about the challenges of efficient marketing in multiple channels, with particular reference to those working in the e-commerce field.

  • Multi-Attribution: The New Dimension in your Cross-Channel Strategy ROI

    Wolfgang Büscher, AdClear…

  • It’s About Experience, Not Ownership – Indicators for a Radical Change in Consumer Behaviour

    Stephan Uhrenbacher, Upspring…

  • The End of the E-Commerce Routine

    Laurent Burdin, SinnerSchrader…

  • The Retail Revolution – How Digital Technologies Change the Way we Shop

  • Let Your Data Work for Inspiration

    Markus Siebold, Drei75…

  • Towards a Better Understanding of Marketing Performance Across Multiple Channels

    Florian Heinemann, Rocket Internet…

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