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Tag: Customer Journey

Touchpoints: the danger that lies in the details

By Adam Tinworth

The trouble with touchpoints: why focusing on specific contacts points can make you miss the big picture.
Towards a Better Understanding of Marketing Performance Across Multiple Channels

By Anja Waltemate

Dr. Florian Heinemann, CEO at Rocket Internet talked about the challenges of efficient marketing in multiple channels, with particular reference to those working in the e-commerce field.
Multi-Attribution: The New Dimension in your Cross-Channel Strategy ROI

Wolfgang Büscher, AdClear
It’s About Experience, Not Ownership – Indicators for a Radical Change in Consumer Behaviour

Stephan Uhrenbacher, Upspring
The End of the E-Commerce Routine

Laurent Burdin, SinnerSchrader
The Retail Revolution – How Digital Technologies Change the Way we Shop
Let Your Data Work for Inspiration

Markus Siebold, Drei75
Towards a Better Understanding of Marketing Performance Across Multiple Channels

Florian Heinemann, Rocket Internet