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Tag: Design

Paula Zuccotti: how design ethnography illuminates the future by understanding the present

By Adam Tinworth

How does design ethnography change the sorts of products and service we deliver? By rooting them in the lived reality of people’s lives, we make them more compelling, suggests Paula Zuccotti.
Nick Law: embracing a new age of digital creativity

By Adam Tinworth

Creativity is a core skill to navigate digital change — and yet is too often misunderstood. As Nick Law explains, creativity is deeply rooted in a medium, and great leaders understand that.
Can digital wallets solve the identity crisis?

By Martin Recke

It’s not primarily a question of technology, but of mass adoption. The current state of digital wallets is a major design problem.
Liveblog: Nick Law on the need for Deep Simplicity in marketing and design

By Adam Tinworth

We're surrounded by complexity, and we crave simplicity. But shallow simplicity satisfies nobody. You need to understand the complexity to deliver products and services with deep simplicity, says Nick Law.
From user-centricity to life-centricity

By Martin Recke

Our industry is on the move from user-centricity and consumer-centricity to life-centricity. But what does it mean?
Christopher Böhnke: weaving Fjord Trends 2022

By Adam Tinworth

We’re creating a new fabric for our lives, post-pandemic. Fjord’s Christopher Böhnke explains the five threads that will make up the next phase of our lives.
My summertime reading book list

By Matthias Schrader

Matthias Schrader stacked up his personal list of thought-leading book picks for this summer.
Ben Sauer: making the case for slower digital decisions

By Adam Tinworth

The digital world has become obsessed by speed. But sometimes, when you move fast you break things…
Meet the NEXT18 Designers: Vincent Schwenk

By Vincent Schwenk

On the one hand, good design comes from creating a visually pleasing image and on the other hand it should tell a story.
Meet the NEXT18 Designers: Bräutigam & Rotermund

By Juliane Hennig

Good design is focused and it makes things look effortless and logical. Good communication design puts the message first and communicates it in a memorable way.
Digital mindfulness is about human values as design goal

By Martin Recke

There is a playbook for the next Facebook, and whoever cracks this will reap huge rewards.
Digital needs to grow up: and that means learning ethics

By Adam Tinworth

Right now, the digital world is behaving like a spoilt toddler, doing what it wants without thought of consequences. It's up to us to teach the digital world how to build new tools that are both ethical and responsible.
Redesigning Education

By Martin Recke

We've talked a lot about user-centric design and its sibling, human-centred design. It's time to apply what we've learned and redesign our education system.
Happiness Is a Warm Gun

By Martin Recke

In 2017, we've talked a lot about why digital (products) suck(s) and what we can possibly do to make things better. One pretty clear lesson from the past year is that we have to change our design objectives.
Happiness by Design means designing for contentment

By Adam Tinworth

Designing for happiness is a terrible, terrible idea. And all the serious thinkers who have written about the idea know it.
An Immersive Experience that doesn’t suck

By Martin Recke

Let's shift perspective to the user’s point of view and talk about immersive experience instead of vr, ar, or mixed reality.
Designing a world we want to live in

By Martin Recke

Product design has undergone several iterations over the past few decades. It’s time to move on and take the step to humanity-centred design.
Sebastian Deterding: Designing for the Good Life

By Adam Tinworth

We've built fantastic tools for productivity and work - and yet, we're more stressed and tired than ever. Could we be fetishising productivity, and do we need to design for something higher?
Hamburg’s Elbphilharmonie: birthing acoustic joy from digital algorithms

By Adam Tinworth

Hamburg's latest attraction, the Elbphilharmonie, has taken a digital approach to creating the perfect analogue acoustic experience
Golden Krishna: Service Instead Of Software

Interview with Design Strategist & Author Golden Krishna
How to design products that people love?

The finest designers explore which methods, tools and tricks they use to understand our behaviour and how we all can design products, we want to use every day.
VIRTUAL MOBILITY – DESIGNING EXPERIENCES THAT MOVE

Nils Wollny shows how immersive technologies influence the automotive industry and explores how V-Mobility might grow into a whole new business sector.
THE BEST INTERFACE IS NO INTERFACE

Golden Krishna challenges our world of nagging, screen-based bondage, and shows how we can build a technologically advanced world without digital interfaces.

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