Tag: Doberman Filter Filter by All AI Automation Blog Commerce Creativity Data Future Innovation Leadership Management Media Metaverse Purpose Sustainability Trends close The Design in Service Design A true evangelist of innovation methodology, Lisa Lindström, the Managing Director of the Swedish design consultancy Doberman, is one of the stars in service design. Creating memorable moments By Marina Lenz The evolution of service design was influenced by a range of different fields. But at its heart, the discipline is about design. In an interview with us & on the NEXT Service Design stage Lisa Lindström will explain why the design in service design is so important.