Tag: E-commerce Filter Filter by All Automation Blog Creativity Data E-Commerce Future Innovation Leadership Management Media Metaverse Purpose Sustainability Trends Videos close The e-commerce winter is coming – or is it? By Martin Recke The growth of e-commerce may have fallen back to the long-term trend, but it would be an exaggeration to call this slowdown winter. The hybrid world of commerce By Martin Recke Commerce is now inherently hybridised between physical and digital. The most interesting questions become those of logistics and experience. The digital retail revolution is speeding up By Martin Recke Digital retail is going to be the dominant model very soon, and direct-to-consumer (DTC) is booming. It's a perfect storm for CPG companies. The promises of automation By Martin Recke Robots, artificial intelligence and machine learning are coming, and they are coming for our jobs. But automation is a great promise as well. The dual strategy of horizontal and vertical integration By Martin Recke The internet has propelled both horizontal and vertical integration on a global scale, driven by customer experience. The Great Restructuring By Martin Recke The pandemic has led to a great restructuring that will affect all aspects of our personal and collective lives. Welcome to the Roarin' Twenties. Hockey-stick moments By Martin Recke Trends that really change the world often follow a common pattern: the hockey-stick graph. Let's look at a few of them. Economic shifts will be exponential By Martin Recke Gradually, and then suddenly, we'll see massive, exponential economic shifts over the next few years. (New) Normality won't return until 2024. How work from home is changing everything By Martin Recke With the office no longer the default place of work, everything changes. The effects of work from home on commuting, living, real estate, work itself and the office can be tremendous. The new role of the CMO By Martin Recke The CMO needs to change, since marketing has changed profoundly. Will Everyone Love Data? By Thomas Promny Will data be loved by everyone? Considering the online advertising market the answer certainly won’t be yes. Especially… When Money Moves to Digital, Where Should it Go? Wolf Allisat, Comscore… Tchibo direct: How a First Mover Drives Sales Through Data Love Dörte Bruss, Tchibo direct… Community Matters Matt Stinchcomb, Etsy… What’s Up Next with Magento? Michel Goossens, Magento… Rich Relevant Data – the Future of Shopping Between Community and Commerce Martin Groß-Albenhausen, Der Versandhausberater… The End of the E-Commerce Routine Laurent Burdin, SinnerSchrader… The Retail Revolution – How Digital Technologies Change the Way we Shop Let Your Data Work for Inspiration Markus Siebold, Drei75… How Clicks Complement Bricks – Selling Efficiently on the Web Felix von Kunhardt, eBay… Kundenzentrierte Sortimentsvermarktung mit Hilfe von Active Data Sven März, Demandware… Personalised Customer Experience: How Technology and Social Networks Change the Way of Interacting with the Consumer Moritz Zimmermann, Hybris…
