Tag: Events

Events will return, but differently

By Martin Recke

The event business will change profoundly after the pandemic, when events return from their hiatus. But not all events will survive.
How the big event unbundling changes everything

By Martin Recke

Big events are bundles, and these bundles have been unbundling for a while. This changes everything, from the event experience to the business models.
Festivalisation: make a conference a community that lasts

By Adam Tinworth

Festivalisation is more than just a buzzword, it's a process that brings parallel world together into a community. And it might be more important than ever in the digital world.
SXSW: A Newbie’s Experience

By Martin Recke

Wow. South by Southwest Interactive (SXSWi) has exceeded every expectation I might have had before attending.