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Tag: experience loop

Why we need systems thinking

By Martin Recke

Systems thinking is more abstract, and feels more theoretic than design thinking. And there are significantly less sticky notes involved. But it has the power to be a boon for innovation.
Are you enhancing people’s experiences – or addicting them to your product?

By Adam Tinworth

There’s a deep, deep difference between the sorts of products that try to addict us into making themselves central in our lives, and those that just serve us.
The Dopamine Loop is Dead. Long Live the Experience Loop!

By Martin Recke

It's clearly not enough to simply hack human psychology. We need more sustainable models.