Festivalisation: make a conference a community that lasts

By Adam Tinworth

Festivalisation is more than just a buzzword, it's a process that brings parallel world together into a community. And it might be more important than ever in the digital world.

Why we now have music at tech events

By Martin Recke

Be it this tiny blog, a big trade show, a conference, or a party – it‘s all about what’s in it for the user. That‘s why we are all part of the entertainment industry.