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Tag: Generative AI

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  • Trailblazing Brand Strategy in the Age of GenAI

    By Roman Kugler, Petra Seipp

    There’s plenty of theory about how AI could enhance brand strategy - but too little empirical evidence. A new report fixes that and provides practical guidelines.

  • Future Skills with GenAI: Why the Most Human Leaders Will Win 

    By Kira Wasserthal, Nils Ehlert

    Humanity is at a crossroads. AI is here, and is in our offices, schools and homes. How do we use it — without losing our own skills?

  • Is AI the new digital?

    By Martin Recke

    Generative AI, or general intelligence, is a paradigm shift that will fundamentally restructure the inner workings of digital computing. A new round of IT growth is likely to emerge.

  • The philosophy of tech

    By Martin Recke

    Some of the burning questions about tech, AI or robotics are actually questions of philosophy. What is our true goal here?

  • How GenAI can supercharge smart cities

    By Adam Tinworth

    Generative AI is shaping up to be the technology that finally makes smart cities truly viable.

  • Rethinking creativity

    By Martin Recke

    What’s the difference between human and machine creativity? Answering this questions leads to a rethinking of the concept.

  • AI & Creativity: should we fight it — or embrace it?

    By Adam Tinworth

    AI can do creative work — depending on your definition of “create”. What does that mean for those of us who earn our living through creativity?

  • The next interface

    By Martin Recke

    Generative AI has triggered the great interface shift, changing the way we interact with digital systems. The implications for brands are huge.

  • Capability overhang, or the future of AI

    By Martin Recke

    The future of AI depends on what we imagine today. While we explore our new capabilities, imagination is the bottleneck.

  • NEXT23 theme: Let’s get physical

    By Martin Recke

    The digital revolution is entering a new phase. It will lead to a fusion of digital and physical, and a rewrite of how the world works.

  • What we can see now is the first percent of what is coming

    By Oskar Trautmann, Wilhelm Rinke

    An interview with Merantix Founder and AI Expert Adrian Locher.

  • Yes, here is yet another article on AI

    By Oskar Trautmann, Wilhelm Rinke

    Sure, you don’t need to read yet another article on AI. But this one might just surprise you…

  • SXSW 2023 – The trends that matter

    By Christian Barth

    Social commerce. Web3. Metaverse. Generative Al. Ketchup Moment. And the lines are back.

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