Microsoft and the challenge of the conservative mainstream

By Adam Tinworth

Microsoft's changes to Windows 8 in the forthcoming Windows 8.1 have some suggesting that they're failing. But have they found the right strategy for selling to customers who don't like change?

Panel: the corporate dragon-slayers

By Adam Tinworth

Do big corporations have what it takes to be great dragon slayers in digital innovation? A panel at NEXT Berlin 2013 aimed to find out…

Why the Yahoo! back to the office edict is more complex than it looks

By Adam Tinworth

Much as internet commentators would like to reduce issues to simple sound-bites, the reality of home working is complex

Like a shark, disruption comes from below…

By Adam Tinworth

Why does disruption not get taken seriously until it's too late? Because it's cheap…

Here be dragons

By Adam Tinworth

Is this a warning, or an invitation? It's all in the point of view…