Nokia: a product or a service company?

By Adam Tinworth

The gadget business is at an inflection point - some companies have figured out that service design is the route to competitive advtange, but some still obsess over products. Where does Nokia sit?

Amazon: It’s Services, not Hardware

By Martin Recke

In the beginning was the Hardware, and the Hardware came from Apple and IBM, and the Hardware was Apple and IBM. Then came the Software, and with the Software came Microsoft. IBM withdraw and left the Hardware to Dell and HP. Microsoft dominated the Software, and Apple got to the brink of bankruptcy.