Navigating the Future: 5 Key Trends Shaping Digital and Human Experience

By Isabelle Ette, Isabelle Schnellbügel, Christopher Böhnke

With the world feeling ever more complex and chaotic, it's critical to stay focused on the underlying trends driven by consumers themselves – if you want to thrive in the storm

In 2025, we’ll be learning to rewild our lives and our relationships

By Adam Tinworth

Lockdown forced us into digital social lives. In the years since, we’ve been rewilding our lives and our connection with each other. And that’s reshaping business.

The work crisis

By Martin Recke

Work is a huge part of our lives and societies, but it is in a deep, fundamental crisis. The reasons are manifold and erode the dignity of work. It’s time to act.

The power of the quick fix

By Martin Recke

People know what they want, and they want it now. The quick-fix economy is on the rise. Brands are vulnerable, but not helpless.

Teens, social media and the parent trap

By Adam Tinworth

Today’s teens are tomorrow’s consumers, and the social media backlash is likely to reshape their relationship with digital services in ways we need to pay attention to.

Fake it till you make it?

By Martin Recke

Generative AI has ushered in a new era of fake content that makes people shy away from interaction due to a lack of trust.

Digital overload

By Martin Recke

People no longer welcome every new technology with open arms. Their sense of digital overload has consequences for businesses.

Escaping the Meh-diocracy trap

By Adam Tinworth

The tech and movie innovation of the 2010s seems to have lapsed into a dull morass of “me too” products. A downturn is the perfect time to re-ignite creativity.

The next interface

By Martin Recke

Generative AI has triggered the great interface shift, changing the way we interact with digital systems. The implications for brands are huge.

Love and money: marketing through a downturn

By Adam Tinworth

The relationship between brands a consumer has been pitched as one of care and passion. But when an economic downturn bites, consumers find themselves asking “where’s the love?”

David Mattin: the trends that will define our future

By Adam Tinworth

Trends are tricky things: they rarely turn out how you expect. But David Mattin makes them work for businesses by focusing on the human tab the heart of them. Here's how.