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Tag: life trends

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  • Navigating the Future: 5 Key Trends Shaping Digital and Human Experience

    By Isabelle Ette, Isabelle Schnellbügel, Christopher Böhnke

    With the world feeling ever more complex and chaotic, it's critical to stay focused on the underlying trends driven by consumers themselves – if you want to thrive in the storm

  • In 2025, we’ll be learning to rewild our lives and our relationships

    By Adam Tinworth

    Lockdown forced us into digital social lives. In the years since, we’ve been rewilding our lives and our connection with each other. And that’s reshaping business.

  • The work crisis

    By Martin Recke

    Work is a huge part of our lives and societies, but it is in a deep, fundamental crisis. The reasons are manifold and erode the dignity of work. It’s time to act.

  • The power of the quick fix

    By Martin Recke

    People know what they want, and they want it now. The quick-fix economy is on the rise. Brands are vulnerable, but not helpless.

  • Teens, social media and the parent trap

    By Adam Tinworth

    Today’s teens are tomorrow’s consumers, and the social media backlash is likely to reshape their relationship with digital services in ways we need to pay attention to.

  • Fake it till you make it?

    By Martin Recke

    Generative AI has ushered in a new era of fake content that makes people shy away from interaction due to a lack of trust.

  • Digital overload

    By Martin Recke

    People no longer welcome every new technology with open arms. Their sense of digital overload has consequences for businesses.

  • Escaping the Meh-diocracy trap

    By Adam Tinworth

    The tech and movie innovation of the 2010s seems to have lapsed into a dull morass of “me too” products. A downturn is the perfect time to re-ignite creativity.

  • The next interface

    By Martin Recke

    Generative AI has triggered the great interface shift, changing the way we interact with digital systems. The implications for brands are huge.

  • Love and money: marketing through a downturn

    By Adam Tinworth

    The relationship between brands a consumer has been pitched as one of care and passion. But when an economic downturn bites, consumers find themselves asking “where’s the love?”

  • David Mattin: the trends that will define our future

    By Adam Tinworth

    Trends are tricky things: they rarely turn out how you expect. But David Mattin makes them work for businesses by focusing on the human tab the heart of them. Here's how.

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