Tag: life trends

Digital overload

By Martin Recke

People no longer welcome every new technology with open arms. Their sense of digital overload has consequences for businesses.
Escaping the Meh-diocracy trap

By Adam Tinworth

The tech and movie innovation of the 2010s seems to have lapsed into a dull morass of “me too” products. A downturn is the perfect time to re-ignite creativity.
The next interface

By Martin Recke

Generative AI has triggered the great interface shift, changing the way we interact with digital systems. The implications for brands are huge.
Love and money: marketing through a downturn

By Adam Tinworth

The relationship between brands a consumer has been pitched as one of care and passion. But when an economic downturn bites, consumers find themselves asking “where’s the love?”
David Mattin: the trends that will define our future

By Adam Tinworth

Trends are tricky things: they rarely turn out how you expect. But David Mattin makes them work for businesses by focusing on the human tab the heart of them. Here's how.