Tag: marketing transformation

Matthias Schrader: singing marketing’s new song

By Adam Tinworth

The Accenture Song brand isn’t just an aesthetic change: it reflects a fundamental shift in how marketing is done. Matthias Schrader explains to David Mattin what it means for you.
The parallel universes of innovation

By Martin Recke

How do you continuously improve existing products while simultaneously developing new ideas with transformational potential? How can parallel innovation structures go beyond pure efficiency?
[Liveblog] Selling to the Children of Uber

By Adam Tinworth

Today's generation are used to instant satisfaction via their phone. How can we sell to them in physical spaces? Two speakers explore the challenges.
From strechted to strengthened: marketing transformation

“While Marketing has always been responsible for knowing the customer, now they are required to understand and respond to customers as individuals.” - Sabine Schilg, Vice President and CMO of the IBM Europe Software Group, presents at NEXT13 a new study about marketing transformation.