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Tag: Media

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  • Videos
  • The content fallacy

    By Martin Recke

    On the internet, many people fall for the content fallacy. But content neither just happens nor exists independent of its container.

  • Subprime Attention Crisis, or a trillion dollar industry up in the air

    By Martin Recke

    Attention is the most valuable asset today, and the way it is traded is at a crossroads similar to the subprime mortgage crisis that led to an economic collapse.

  • New and synthetic media

    By NEXT Conference

    Every week David Mattin and Monique van Dusseldorp take a closer look at the new normal and talk about changing behaviours that are forming in these strange times around the globe, and which of them might last.

  • How the big event unbundling changes everything

    By Martin Recke

    Big events are bundles, and these bundles have been unbundling for a while. This changes everything, from the event experience to the business models.

  • Why the Paperless Office still hasn’t arrived

    By Martin Recke

    While we look at screens for most of our waking hours, paper is still around and doesn't show any signs of disappearance. Why?

  • Linear advertising models are a thing of the past

    By Martin Recke

    In 2008, Maurice Levy, then Publicis Groupe chief executive, said the business model for the advertising industry is outdated. He was right back then, but the advertising industry is still around more than a decade later, despite their business model being no less obsolete.

  • Fighting for the future in the media of the past

    By Adam Tinworth

    It seems counter-intuitive to seek answers to the problems of the future in the media of the last millennium. But sometimes a good, challenging book is exactly the antidote to the social media age we need.

  • NEXT14: Meet the media

    By Ina Feistritzer

    NEXT Berlin has great supporting media partners! We are delighted to have them all on board! Also we are looking forward to welcoming more than 100 journalists of Europe’s most relevant publications at NEXT14! Find out who’s coming.

  • Why instant media gratification is the New Normal – and we should all be excited

    By Adam Tinworth

    A generation is growing up for whom the TV schedule and patient waits to get hold of a book is an alien concept. What new art with they create in their new context?

  • The Future of Fashion Media

    Internet usage is becoming increasingly fragmented. People spend their time online on a variety of websites. Therefore Glam Media aggregates various blogs, which together reach a critical mass of users and attract advertisers. At NEXT Berlin Ralf Hirt presented the concept.

  • Three views of the future of media

    By Adam Tinworth

    The media future is all about always addressable consumers, interactive, evolving ebooks and understanding how people's brains work…

  • How to pitch your story – some advice from the experts

    By Anja Rauch

    ”The Art of making an issue important” was the punch line of the workshop at SIME…

  • Multi-Attribution: The New Dimension in your Cross-Channel Strategy ROI

    Wolfgang Büscher, AdClear…

  • Serious Games in Advertising from Microsoft to Ben & Jerry’s Cows.

    Gabriel McIntyre, Indie Amsterdam…

  • Tchibo direct: How a First Mover Drives Sales Through Data Love

    Dörte Bruss, Tchibo direct…

  • The Click is Dead, Stop Loving it

    Wolf Allisat, comScore Karin Rothstock, Tomorrow Focus Media…

  • It’s the Semantics, Stupid! Because Keywords can Cause Havoc

    Robert Wauer, azionare…

  • How science can help us to get better targeting results

    Pablo Metz, MBR Research…

  • What Makes Your Video Going Social?

    Claus Moseholm, Goviral…

  • The New Media Economy: Where do Agency and Publisher Networks fit in?

    Ciaran O’Kane, ExchangeWire…

  • WTF? What Brand, Sales and Media Managers Need to Know About Next Media Innovations

    Thomas Promny, Velvet Ventures…

  • The Crazy World of Affliliate Marketing. Insights from the Dating Industry.

    Stefan Mey, Loverty…

  • Lessons from the Airline Industry for the Digital Ecosystem

    Jason Kelly, AdMeld…

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