Tag: metaphors Filter Filter by All Automation Blog Creativity Data E-Commerce Future Innovation Leadership Management Media Metaverse Purpose Sustainability Trends Videos close James Bridle – Metaphors Considered Harmful Many technological developments are digitised versions of our analogue world. We stick to the same metaphors. In this talk, James Bridle criticises that we seem unable to detach ourselves from those established concepts. James Bridle: Moving beyond the fanfics of technology and place By Adam Tinworth The language we use to describe new concepts needs work, as marginalised ways of thinking hit the mainstream, argued James Brice at NEXT Berlin last week.