• Conference
  • Show
  • Insights
  • Books
  • Videos
  • About NEXT

Subscribe to our newsletter

NEXT

Shift your perspective
on digital business.

Pre-Register for NEXT23

Tag: metaphors

  • All
  • Automation
  • Blog
  • Creativity
  • Data
  • E-Commerce
  • Future
  • Innovation
  • Leadership
  • Management
  • Media
  • Metaverse
  • Purpose
  • Sustainability
  • Trends
  • Videos
  • James Bridle – Metaphors Considered Harmful

    Many technological developments are digitised versions of our analogue world. We stick to the same metaphors. In this talk, James Bridle criticises that we seem unable to detach ourselves from those established concepts.

  • James Bridle: Moving beyond the fanfics of technology and place

    By Adam Tinworth

    The language we use to describe new concepts needs work, as marginalised ways of thinking hit the mainstream, argued James Brice at NEXT Berlin last week.

  • Contact
  • Partners
  • Press
  • Privacy Policy
  • Terms
  • Imprint
Follow us
Hosts
  • Accenture Song
  • Faktor 3