Tag: NEXT Year!

What can you learn from the Obama campaign’s culture of testing?

By Wiebke Ammermann

How did the Obama re-election campaign negotiate the tricky balance between data collection, privacy and testing? Director of Digital Analytics Amelia Showalter explains.
Private Programmatic: the new frontier in online advertising

By Wiebke Ammermann

Maintaining sovereignty over customer data is vital - as is reaching your target audience. And the solution is Private Programmatic.
The quiet revolution in digital TV

By Adam Tinworth

The Superseding of the Goggle-Box is well underway, as streaming video and YouTube celebrities start to reshape the way we watch video.
Curved: best practice in content marketing

By Nils Jacobsen

curved.de – The ‘Michelin Guide’ for the mobile generation - has rethought mobile phone marketing. Here's some best practice from the successful content marketing site.
Mobile Connections: the age of connected devices

By Laurent Burdin

We're at the beginning of magical times as the mobile phone becomes the heart of countless mobile devices, says SinnerSchrader's Laurent Burdin
Beacons: connecting the physical and digital

By Axel Averdung

Beacons are the invisible physical and digital keys to new services
Internet of Things

By Peter Bihr

Connecting things for fun and profit - that's the promise of the Internet of Things, as Peter Bihr explores.
The Amazon Challenge

By Ina Feistritzer

In the first of a series of extracts from the NEXT Year! book, Olaf Kolbrück explores what Amazon’s dominant position means for costumers and marketers
Happy NEXT Year! 10 expert views on marketing innovation

By Ina Feistritzer

Rethink digital strategy! How the latest innovations will shape marketing in 2015.