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Tag: NEXT Year!

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  • What can you learn from the Obama campaign’s culture of testing?

    By Wiebke Ammermann

    How did the Obama re-election campaign negotiate the tricky balance between data collection, privacy and testing? Director of Digital Analytics Amelia Showalter explains.

  • Private Programmatic: the new frontier in online advertising

    By Wiebke Ammermann

    Maintaining sovereignty over customer data is vital - as is reaching your target audience. And the solution is Private Programmatic.

  • The quiet revolution in digital TV

    By Adam Tinworth

    The Superseding of the Goggle-Box is well underway, as streaming video and YouTube celebrities start to reshape the way we watch video.

  • Curved: best practice in content marketing

    By Nils Jacobsen

    curved.de – The ‘Michelin Guide’ for the mobile generation - has rethought mobile phone marketing. Here's some best practice from the successful content marketing site.

  • Mobile Connections: the age of connected devices

    By Laurent Burdin

    We're at the beginning of magical times as the mobile phone becomes the heart of countless mobile devices, says SinnerSchrader's Laurent Burdin

  • Beacons: connecting the physical and digital

    By Axel Averdung

    Beacons are the invisible physical and digital keys to new services

  • Internet of Things

    By Peter Bihr

    Connecting things for fun and profit - that's the promise of the Internet of Things, as Peter Bihr explores.

  • The Amazon Challenge

    By Ina Feistritzer

    In the first of a series of extracts from the NEXT Year! book, Olaf Kolbrück explores what Amazon’s dominant position means for costumers and marketers

  • Happy NEXT Year! 10 expert views on marketing innovation

    By Ina Feistritzer

    Rethink digital strategy! How the latest innovations will shape marketing in 2015.

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