Tag: NEXT Year! Filter Filter by All Automation Blog Creativity Data E-Commerce Future Innovation Leadership Management Media Metaverse Purpose Sustainability Trends Videos close What can you learn from the Obama campaign’s culture of testing? By Wiebke Ammermann How did the Obama re-election campaign negotiate the tricky balance between data collection, privacy and testing? Director of Digital Analytics Amelia Showalter explains. Private Programmatic: the new frontier in online advertising By Wiebke Ammermann Maintaining sovereignty over customer data is vital - as is reaching your target audience. And the solution is Private Programmatic. The quiet revolution in digital TV By Adam Tinworth The Superseding of the Goggle-Box is well underway, as streaming video and YouTube celebrities start to reshape the way we watch video. Curved: best practice in content marketing By Nils Jacobsen curved.de – The ‘Michelin Guide’ for the mobile generation - has rethought mobile phone marketing. Here's some best practice from the successful content marketing site. Mobile Connections: the age of connected devices By Laurent Burdin We're at the beginning of magical times as the mobile phone becomes the heart of countless mobile devices, says SinnerSchrader's Laurent Burdin Beacons: connecting the physical and digital By Axel Averdung Beacons are the invisible physical and digital keys to new services Internet of Things By Peter Bihr Connecting things for fun and profit ￼- that's the promise of the Internet of Things, as Peter Bihr explores. The Amazon Challenge By Ina Feistritzer In the first of a series of extracts from the NEXT Year! book, Olaf Kolbrück explores what Amazon’s dominant position means for costumers and marketers Happy NEXT Year! 10 expert views on marketing innovation By Ina Feistritzer Rethink digital strategy! How the latest innovations will shape marketing in 2015.