Customer Talking

Darius Miranda, Wells Fargo Laurent Burdin, SinnerSchrader (moderator)

Enterprise 2.0

Frank Schwab, Deutsche Bank Willms Buhse, doubleYUU

Interview with Jeff Jarvis

Jeff Jarvis, BuzzMachine

Marketing in a World of Choice

Tony Douglas, BMW Dieter Rappold, Knallgrau

When Money talks

Jeff Jarvis, Buzzmachine Umair Haque, Havas Media Lab

The Shrinking Brand: Marketing in a Small World

Tim Leberecht, frog design Chris Wallon, SinnerSchrader (moderator)

Interview with Matthias Schrader

Matthias Schrader, SinnerSchrader Olaf Kolbrück, Horizont

Winners Hour

Who wins? Where, when and how?

Stefan Groß-Selbeck, Xing Kevin Eyres, LinkedIn Markus Berger-de León, StudiVZ Axel Schmiegelow, sevenload (moderator)

Welcome

Start-up Presentations: Qeep, Mendeley, Styleranking

Christian Schulte, Qeep Victor Henning, Mendeley Daniel Schaffeld, Styleranking Christian Nagel, Earlybird (moderator)

Start-up Presentations: My name is E, Mloovi, Bonartisan

Renato Valdes Olmos, My Name is E Mike Robinson, Mloovi Jean-Luc Meyer, Bonartisan Harald Ebrecht, Acton Capital…

Start-up Presentations: MyMusic, Mobilinga, Tagcrumbs

Kaweh Kalirad, MyMusic Matthias Kose, Mobilinga Sascha Konietzke. Tagcrumbs Alexander Becker, Meedia (moderation)

Social Media – Your biggest Nightmare or your wildest Dream?

Gary Hoff, Sapient Interactive Laurent Burdin, SinnerSchrader (moderator)

User-Driven Companies: The Consumer as Co-Designer

Lee Bryant, Headshift Patrick de Laive, The Next Web (moderator)

Social Media and the Grocery store: How Norwegian retailer REMA collaborates with customers to create brand and business value

Stephan Beringer, Tribal DDB Johan Stålhammar, REMA Norge Sascha Martini, Neue Digitale / Razorfish (moderator)

Viral online gegen viral offline. Was funktioniert besser?

Sven Markschläger, Jägermeister Martin Oetting, trnd Sascha Lobo (moderator)

The Power of Pull – How to become Digitally Discoverable

Steve Rubel, Edelman Stowe Boyd, /Message (moderator)

Twitter in Unternehmen

Nicole Simon Claudia Sommer, Greenpeace (moderator)

Start-up Presentations: Sones, Mentory, Babbel, Plista

Alexander Oelling, Sones Natasha Friis Saxberg, Mentory Markus Witte, Babbel Christian Laase, Plista Patrick Bernau, FAZ…

Start-up Presentations: Welike.com, Younect, Sofatutor

Start-up Presentations: Skobbler, yiid, Mobypicture

Philipp Kandal, Skobbler Marco Ripanti, yiid Mathys van Abbe, Mobypicture Ralf Belusa, Zanox (moderator)