WTF? What Brand, Sales and Media Managers Need to Know About Next Media Innovations

Thomas Promny, Velvet Ventures

The Crazy World of Affliliate Marketing. Insights from the Dating Industry.

Stefan Mey, Loverty

Lessons from the Airline Industry for the Digital Ecosystem

Jason Kelly, AdMeld

Data-Driven Marketing: Insights from brands4friends and eBay

Christopher Maas, brands4friends

Social Activation: Eyeballs Don’t Equal Sales?

Matt Gierhart, OgilvyAction

The Secret Diary of a Community Evangelist

David Noël, SoundCloud

Social Data: What it Communicates, Who Owns it, and Why You Should Care

Cornelius Puschmann, University of Düsseldorf

Community Matters

Matt Stinchcomb, Etsy

Earning Media through Collaboration – Don Draper Socialised

Bastian Unterberg, jovoto

Use Social Media for Social Marketing – it Works!

Michael Trautmann, kempertrautmann

Microblogging at a Global Player: Web to Enterprise 2.0

To Hell and Back – the Vodafone Brand in the Digital Age

Florian Steps, Vodafone

Next Level Engagement

Will Samson, Contagious Magazine

Being up-to-data

Birgit Gebhardt, Trendbüro

How Data Creates Collective Action

Mike Arauz, Undercurrent

Social Change Through Social Media

Amanda Rose, Twestival

It’s About Experience, Not Ownership – Indicators for a Radical Change in Consumer Behaviour

Stephan Uhrenbacher, Upspring

What’s Up Next with Magento?

Michel Goossens, Magento

Rich Relevant Data – the Future of Shopping Between Community and Commerce

Martin Groß-Albenhausen, Der Versandhausberater

The End of the E-Commerce Routine

Laurent Burdin, SinnerSchrader

The Retail Revolution – How Digital Technologies Change the Way we Shop

Let Your Data Work for Inspiration

Markus Siebold, Drei75