Anil Seth: Inside-out perceptions

By Adam Tinworth

To shift our perspective, we need tro understand that our perceptions are not reality — and that everybody perceives the world differently. A talk from NEXT23.

The optimisation seduction: keeping data in its place

By Adam Tinworth

The limits of optimisation are a lesson we need to keep learning. Data seduces us into thinking of people as machines — but that's a huge management error.

In a digital world, experience design is the key advantage

By Adam Tinworth

The pandemic made us hungry for physical experiences, but also fussy about them. Innovative experience design is the way our of this dilemma.

Why biology is the secret to thriving in a permacrisis

By Adam Tinworth

Human beings are biological systems — but not self-contained ones. And we evolved for a very different way of life. Truly understanding that will be critical to the next decade.

NEXT Conference to collaborate with House of Beautiful Business

By Ina Feistritzer

We have been fans of the House of Beautiful Business from Day 1. In 2023, the NEXT Conf will work together with the House Team for the first time.

NEXT23: What to expect

By Adam Tinworth

NEXT is back, getting physical in Hamburg. Here’s what to expect when you join us in September.

Generative AI and the mystery of consciousness

By Adam Tinworth

The rapid advances in AI and large language models (LLMs) are raising questions about sentience and consciousness we can’t yet answer.

NEXT23 theme: Let’s get physical

By Martin Recke

The digital revolution is entering a new phase. It will lead to a fusion of digital and physical, and a rewrite of how the world works.