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Tag: Online Marketing

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  • Towards a Better Understanding of Marketing Performance Across Multiple Channels

    By Anja Waltemate

    Dr. Florian Heinemann, CEO at Rocket Internet talked about the challenges of efficient marketing in multiple channels, with particular reference to those working in the e-commerce field.

  • Will Everyone Love Data?

    By Thomas Promny

    Will data be loved by everyone? Considering the online advertising market the answer certainly won’t be yes. Especially…

  • Multi-Attribution: The New Dimension in your Cross-Channel Strategy ROI

    Wolfgang Büscher, AdClear

  • Tchibo direct: How a First Mover Drives Sales Through Data Love

    Dörte Bruss, Tchibo direct

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