Tag: Online Marketing

Towards a Better Understanding of Marketing Performance Across Multiple Channels

By Anja Waltemate

Dr. Florian Heinemann, CEO at Rocket Internet talked about the challenges of efficient marketing in multiple channels, with particular reference to those working in the e-commerce field.
Will Everyone Love Data?

By Thomas Promny

Will data be loved by everyone? Considering the online advertising market the answer certainly won’t be yes. Especially…
Multi-Attribution: The New Dimension in your Cross-Channel Strategy ROI

Wolfgang Büscher, AdClear…
Tchibo direct: How a First Mover Drives Sales Through Data Love

Dörte Bruss, Tchibo direct…