Otto Group invests in the Oryx Project and Florian Heinemann’s talk on NEXT11 might have been the trigger

By Alisha Steffens

One of the most watched videos of last year’s NEXT was the talk by Florian Heinemann, CEO of Rocket Internet. More than 12,500 people saw his thoughts on successful marketing after the conference. He talked about achieving better comprehension of the customer’s journey and the different customer quality that some companies in the e-commerce business tend to neglect.