Tag: Performance Marketing Filter Filter by All AI Automation Blog Commerce Creativity Data Future Innovation Leadership Management Media Metaverse Purpose Sustainability Trends close Retail feels the heat of change By Martin Recke Why does retail feel the heat of change? Because it’s right in the middle of it. Still, change takes time. Thus, your timing is important. Why the link of brand and performance marketing is broken By Martin Recke The schism between brand and performance marketing has deep roots in the history of the craft, and it’s a systemic issue.