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Tag: Performance Marketing

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  • Retail feels the heat of change

    By Martin Recke

    Why does retail feel the heat of change? Because it’s right in the middle of it. Still, change takes time. Thus, your timing is important.

  • Why the link of brand and performance marketing is broken

    By Martin Recke

    The schism between brand and performance marketing has deep roots in the history of the craft, and it’s a systemic issue.

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