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  • The parallel universes of innovation

    By Martin Recke

    How do you continuously improve existing products while simultaneously developing new ideas with transformational potential? How can parallel innovation structures go beyond pure efficiency?

  • Why chief marketing officers need to up their product game

    By Martin Recke

    Marketing all too often is boxed into the promotion corner, with advertising at its core, and therefore in many cases run as a cost centre, which it shouldn't.

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