Tag: Peter Drucker Filter Filter by All AI Automation Blog Commerce Creativity Data Future Innovation Leadership Management Media Metaverse Purpose Sustainability Trends close The parallel universes of innovation By Martin Recke How do you continuously improve existing products while simultaneously developing new ideas with transformational potential? How can parallel innovation structures go beyond pure efficiency? Why chief marketing officers need to up their product game By Martin Recke Marketing all too often is boxed into the promotion corner, with advertising at its core, and therefore in many cases run as a cost centre, which it shouldn't.