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Tag: product design

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  • Defensive design is the future of digital services

    By Adam Tinworth

    The digital industry needs to stop believing its own hype. It's no longer an industry of scrappy start-ups; it's the underpinning of our economy, and it's under attack.

  • NEXT’s most popular 2018 posts: the future of work and products

    By Adam Tinworth

    Which of 2018's posts caught your eye on the NEXT blog? Product development and sustainable business were popular topics - but what are the surprises?

  • Are you enhancing people’s experiences – or addicting them to your product?

    By Adam Tinworth

    There’s a deep, deep difference between the sorts of products that try to addict us into making themselves central in our lives, and those that just serve us.

  • The AI-first world requires new products

    By Martin Recke

    It's not enough to simply add an Alexa skill to an existing product, like it wasn't enough to make your website responsive or launch a mobile app without changing anything else. AI-first means reimagining your product for a world driven by AI and voice interfaces.

  • Browser tabs: the first wave of the new digital clutter

    By Adam Tinworth

    While digital is slowly freeing us from physical clutter, digital clutter is rising to replace it.

  • The lesson of the Museum of Failure is that innovation means risk

    By Adam Tinworth

    We should explore failure at least as much as we celebrate success. Why? Because it teaches us more.

  • The HomePod’s story is Apple at its product marketing best

    By Adam Tinworth

    Apple's pre-announced a smart speaker for the end of the year. On the surface, it's an Amazon Echo competitor, but that's not the story Apple will tell the wider public…

  • Product Thinking: Why you should think in products

    By Martin Recke

    For a long time, the digital world has thought in terms of processes and projects. Not anymore! From now on, we think in products.

  • How to design products that people love?

    The finest designers explore which methods, tools and tricks they use to understand our behaviour and how we all can design products, we want to use every day.

  • THE PSYCHOLOGY BEHIND SUCCESSFUL PRODUCTS

    Nathalie explores the psychological principles behind the successful conversion, adoption and monetisation of products.

  • VIRTUAL MOBILITY – DESIGNING EXPERIENCES THAT MOVE

    Nils Wollny shows how immersive technologies influence the automotive industry and explores how V-Mobility might grow into a whole new business sector.

  • THE BEST INTERFACE IS NO INTERFACE

    Golden Krishna challenges our world of nagging, screen-based bondage, and shows how we can build a technologically advanced world without digital interfaces.

  • NEXT16: How to design products people love

    By Adam Tinworth

    How do you build greta product that really connect with people emotionally? You have to challenge how you think about design and its role in product development.

  • Tariq Krim fell out of love with technology

    By Martin Recke

    Tariq Krim recently posted a Facebook note that resonates well with this year's NEXT theme, albeit from a critical point of view. Given that he is a seasoned internet entrepreneur, we should carefully listen.

  • Google Glass: death or reincarnation?

    By Adam Tinworth

    Is Google's big Glass experiment shattered? It appears not - but the next step will mean success or failure.

  • Mayer’s Yahoo! – Can she marry product and business?

    By Adam Tinworth

    There's a great profile of Marissa Mayer up on Business Insider - that gives interesting insight into what makes tech companies different…

  • Nokia: a product or a service company?

    By Adam Tinworth

    The gadget business is at an inflection point - some companies have figured out that service design is the route to competitive advtange, but some still obsess over products. Where does Nokia sit?

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