Tag: Product Development

NEXT’s most popular 2018 posts: the future of work and products

By Adam Tinworth

Which of 2018's posts caught your eye on the NEXT blog? Product development and sustainable business were popular topics - but what are the surprises?
Why chief marketing officers need to up their product game

By Martin Recke

Marketing all too often is boxed into the promotion corner, with advertising at its core, and therefore in many cases run as a cost centre, which it shouldn't.
Product Thinking: Why you should think in products

By Martin Recke

For a long time, the digital world has thought in terms of processes and projects. Not anymore! From now on, we think in products.
It’s More Fun to Compute: Marketing and Product Development Goes Data

By Anja Waltemate

Fredrik Marcus and Martin Deinoff from Creuna, the biggest and best-known digital agency in Denmark gave a short talk about how product development and marketing are more and more melting together before they successfully beamed a mouse live on NEXT11-stage.
It’s More Fun to Compute: Marketing and Product Development Goes Data