Tag: product management

Experience as a product

By Martin Recke

Over time, things tend to get commoditised, that is, they become available always and everywhere in good quality and sufficient quantity – and thus interchangeable. This leaves not many options for differentiation. But there is one thing, and that is the experience.
Why chief marketing officers need to up their product game

By Martin Recke

Marketing all too often is boxed into the promotion corner, with advertising at its core, and therefore in many cases run as a cost centre, which it shouldn't.
The AI-first world requires new products

By Martin Recke

It's not enough to simply add an Alexa skill to an existing product, like it wasn't enough to make your website responsive or launch a mobile app without changing anything else. AI-first means reimagining your product for a world driven by AI and voice interfaces.
Product Thinking: Why you should think in products

By Martin Recke

For a long time, the digital world has thought in terms of processes and projects. Not anymore! From now on, we think in products.
Twitter’s flight hits turbulence

By Adam Tinworth

Twitter loses a CEO - and its product focus. Can it make Wall Street happy again?
Sluggish iPad sales: is it becoming “just” a large iPhone?

By Adam Tinworth

In the wake of last week's iPad announcements, Apple has admitted that iPad sales weren't great last quarter. What's the future for its market-leading tablet?