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Tag: product thinking

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  • The HomePod’s story is Apple at its product marketing best

    By Adam Tinworth

    Apple's pre-announced a smart speaker for the end of the year. On the surface, it's an Amazon Echo competitor, but that's not the story Apple will tell the wider public…

  • Product Thinking: Why you should think in products

    By Martin Recke

    For a long time, the digital world has thought in terms of processes and projects. Not anymore! From now on, we think in products.

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