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Tag: Product

Experience as a product

By Martin Recke

Over time, things tend to get commoditised, that is, they become available always and everywhere in good quality and sufficient quantity – and thus interchangeable. This leaves not many options for differentiation. But there is one thing, and that is the experience.
Why we now have music at tech events

By Martin Recke

Be it this tiny blog, a big trade show, a conference, or a party – it‘s all about what’s in it for the user. That‘s why we are all part of the entertainment industry.
Product Thinking: Why you should think in products

By Martin Recke

For a long time, the digital world has thought in terms of processes and projects. Not anymore! From now on, we think in products.