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  • Experience as a product

    By Martin Recke

    Over time, things tend to get commoditised, that is, they become available always and everywhere in good quality and sufficient quantity – and thus interchangeable. This leaves not many options for differentiation. But there is one thing, and that is the experience.

  • Why we now have music at tech events

    By Martin Recke

    Be it this tiny blog, a big trade show, a conference, or a party – it‘s all about what’s in it for the user. That‘s why we are all part of the entertainment industry.

  • Product Thinking: Why you should think in products

    By Martin Recke

    For a long time, the digital world has thought in terms of processes and projects. Not anymore! From now on, we think in products.

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