Tag: purpose led design Filter Filter by All AI Automation Blog Commerce Creativity Data Future Innovation Leadership Management Media Metaverse Purpose Sustainability Trends close Nathalie Nahai: Persuasive Design and Ethical Business By Adam Tinworth The old way of business has no appeal to younger generations. Dark patterns and unethical design are turn-offs to them. It's time to reshape your business around values and purpose. Martin Spindler – The Revolution Around The Corner Adding digital capacity to ordinary objects does not necessarily make them better. This talk by Martin Spindler sheds light on the issue. He demands a change of how networked objects are designed.